{"id":5336,"date":"2025-03-04T12:01:36","date_gmt":"2025-03-04T11:01:36","guid":{"rendered":"https:\/\/schneiderpen.com\/brand\/?page_id=5336"},"modified":"2026-01-13T21:54:55","modified_gmt":"2026-01-13T20:54:55","slug":"claim","status":"publish","type":"page","link":"https:\/\/schneiderpen.com\/brand\/basics\/claim\/","title":{"rendered":"Claim"},"content":{"rendered":"\n<section class=\"opt-fullwidth opt-trinary opt-well opt-invert opt-nopadding-bot lazyblock-intro-14Mdsz opt-nopadding-bot wp-block-lazyblock-intro\">\n    <div class=\"inner-wrapper\">\n        <div class=\"intro-wrapper\">\n            <div class=\"headline-wrapper\">\n                <h1>Claim<\/h1>\n            <\/div>\n            <div class=\"copy-wrapper\">\n                <p>Bedeutsamkeit ist der \u00fcbergreifende Leitgedanke der gesamten Markenkommunikation von Schneider. Der Claim \u201eMake it matter\u201c bringt diesen Auftrag pr\u00e4gnant auf den Punkt.<\/p>\n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-slim opt-trinary opt-well opt-nopadding-bot lazyblock-media-single-n3Ukf opt-nopadding-bot wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n        \n        <div class=\"media-single-wrapper\">\n\n                            <div class=\"image-wrapper\">\n                                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-claim-typomix.svg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-claim-typomix.svg\" alt=\"\">\n                                    <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth  opt-trinary opt-well opt-nopadding-bot lazyblock-media-single-fJGBU opt-nopadding-bot wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n        \n        <div class=\"media-single-wrapper\">\n\n                            <div class=\"image-wrapper\">\n                                            <img decoding=\"async\" class=\"lozad\" src=\"\" data-src=\"\" alt=\"\">\n                                    <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-slim opt-secondary  opt-well opt-nopadding-bot  lazyblock-headline-2loMMa wp-block-lazyblock-headline\">\n    <div class=\"inner-wrapper\">\n\n        <div class=\"headline-copy-wrapper\">\n\n            <div class=\"headline-wrapper opt-center\">\n                <h2>Positionierung<\/h2>\n                                <div class=\"copy-wrapper\">\n                    <p>Gro\u00dfer Hauptakteur oder dezenter Abbinder: Je nachdem, welche Rolle der Claim in der Markenkommunikation \u00fcbernimmt, wird er mehr oder weniger plakativ eingesetzt. Prinzipiell kann der Claim frei im Format platziert werden. Erf\u00fcllt er eine alleinige Abbinderfunktion, wird er zur\u00fcckhaltend am unteren Rand positioniert. Die Gr\u00f6\u00dfe entspricht dabei der Breite der Wort-Bild-Marke.<\/p>\n                <\/div>\n                \n                \n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-slim opt-secondary opt-well opt-nopadding-top lazyblock-media-single-Z2ipoer opt-nopadding-top wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n        \n        <div class=\"media-single-wrapper\">\n\n                            \n<div class=\"opt-video\">\n    <div class=\"video-wrapper opt-selfhosted opt-autoplay is-play\">\n        <div class=\"video-control\"><\/div>\n        <video muted playsinline autoplay loop  aria-label=\"video\">\n            <source src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-claim-postionierung-querformat.mp4\" type=\"video\/mp4\">\n            Your browser does not support the video tag.\n        <\/video>\n    <\/div>\n<\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-slim  opt-well opt-nopadding-bot  lazyblock-headline-2tUmXP wp-block-lazyblock-headline\">\n    <div class=\"inner-wrapper\">\n\n        <div class=\"headline-copy-wrapper\">\n\n            <div class=\"headline-wrapper opt-center\">\n                <h2>Farbeinsatz<\/h2>\n                                <div class=\"copy-wrapper\">\n                    <p>Der Claim liegt in den Farbvarianten Heritage Blue und Wei\u00df vor. Welche Version zu bevorzugen ist, wird durch die Farbigkeit des Hintergrunds bestimmt: Das Kontrastverh\u00e4ltnis sollte m\u00f6glichst gro\u00df sein.<\/p>\n                <\/div>\n                \n                \n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-slim   lazyblock-media-single-2qaRwh wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n        \n        <div class=\"media-single-wrapper\">\n\n                            <div class=\"image-wrapper\">\n                                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-claim-farben.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-claim-farben.jpg\" alt=\"\">\n                                    <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-fullscreen opt-media-text    lazyblock-media-text-2kA57p wp-block-lazyblock-media-text\">\n    <div class=\"inner-wrapper\">\n        <div class=\"media-text-wrapper \">\n            <div class=\"media-wrapper\">\n                                    \n<div class=\"opt-video\">\n    <div class=\"video-wrapper opt-selfhosted opt-autoplay is-play\">\n        <div class=\"video-control\"><\/div>\n        <video muted playsinline autoplay loop  aria-label=\"video\">\n            <source src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-claim-fokus-element.mp4\" type=\"video\/mp4\">\n            Your browser does not support the video tag.\n        <\/video>\n    <\/div>\n<\/div>\n                            <\/div>\n            <div class=\"text-wrapper \">\n                <h4>Der Claim als Fokuselement<\/h4>\n\n                <p>Im Standardfall wird der Claim einfarbig gesetzt. Ist er allerdings neben dem Logo-Badge alleiniges Gestaltungselement auf einem Format, das hei\u00dft, es existieren keine weiteren Text- oder Bildelemente, so darf der Claim zweifarbig werden. Die farbliche Hervorhebung des Wortes \u201ematter\u201c in Heritage Blue oder Matter Blue erlaubt mehr visuelle St\u00e4rke in dieser fokussierten Gestaltung.<\/p>\n                \n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth   lazyblock-cards-ZbQzq7 wp-block-lazyblock-cards\">\n    <div class=\"inner-wrapper\">\n\n        <div class=\"headline-wrapper\">\n        <h4>Don&#8217;ts<\/h4>\n            <\/div>\n    \n    <div class=\"cards-wrapper opt-33\">\n\n            \n                \n                <div class=\"card\">\n                                        <div class=\"card-wrapper\">\n                        <div class=\"image-wrapper\">\n                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-claim-dont-s-1.svg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-claim-dont-s-1.svg\" alt=\"\">\n                        <\/div>\n                                                <div class=\"caption-wrapper\">\n                            <p style=\"font-weight: 400;\">Matter Lines im Claim<\/p>                        <\/div>\n                                            <\/div>\n                                    <\/div>\n\n            \n                \n                <div class=\"card\">\n                                        <div class=\"card-wrapper\">\n                        <div class=\"image-wrapper\">\n                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-claim-dont-s-2.svg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-claim-dont-s-2.svg\" alt=\"\">\n                        <\/div>\n                                                <div class=\"caption-wrapper\">\n                            <p style=\"font-weight: 400;\">Andere Farbversionen<\/p>                        <\/div>\n                                            <\/div>\n                                    <\/div>\n\n            \n                \n                <div class=\"card\">\n                                        <div class=\"card-wrapper\">\n                        <div class=\"image-wrapper\">\n                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-claim-dont-s-3.svg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-claim-dont-s-3.svg\" alt=\"\">\n                        <\/div>\n                                                <div class=\"caption-wrapper\">\n                            <p style=\"font-weight: 400;\">Falsche Schriftschnitte<\/p>                        <\/div>\n                                            <\/div>\n                                    <\/div>\n\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"opt-fullwidth   opt-well opt-nopadding-bot  lazyblock-headline-ZTQCCg wp-block-lazyblock-headline\">\n    <div class=\"inner-wrapper\">\n\n        <div class=\"headline-copy-wrapper\">\n\n            <div class=\"headline-wrapper \">\n                <h2>Downloads<\/h2>\n                \n                \n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"opt-fullwidth opt-nopadding opt-padding-bot  lazyblock-downloads-2vFOO7 wp-block-lazyblock-downloads\">\n    <div class=\"inner-wrapper\">\n\n        <div class=\"downloads-wrapper\">\n\n            <div class=\"download-headline-wrapper\">\n                <h4>Claim<\/h4>\n            <\/div>\n            <div class=\"download-content-wrapper\">\n                <div class=\"download-content\">\n\n                    \n                    \n                    <div class=\"download-row  \">\n                        <span>\n                            <div class=\"image-wrapper\">\n                                <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-claim-hb-RGB.svg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-claim-hb-RGB.svg\" alt=\"schneider_claim_hb\">                            <\/div>\n                            <div class=\"item-desc\">schneider_claim_hb<\/div>\n                        <\/span>\n                        <span><a href=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider_claim_hb_PNG.zip\" target=\"_blank\">.png<\/a><\/span>                        <span><a href=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider_claim_hb_SVG.zip\" target=\"_blank\">.svg<\/a><\/span>                        <span><a href=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider_claim_hb_EPS.zip\" target=\"_blank\">.eps<\/a><\/span>                                                                                                                                                    <span><\/span>\n                                                                    <\/div>\n                    \n                    \n                    <div class=\"download-row  \">\n                        <span>\n                            <div class=\"image-wrapper\">\n                                <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-claim-w-RGB.svg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-claim-w-RGB.svg\" alt=\"schneider_claim_w\">                            <\/div>\n                            <div class=\"item-desc\">schneider_claim_w<\/div>\n                        <\/span>\n                        <span><a href=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider_claim_w_PNG.zip\" target=\"_blank\">.png<\/a><\/span>                        <span><a href=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider_claim_w_SVG.zip\" target=\"_blank\">.svg<\/a><\/span>                        <span><a href=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider_claim_w_EPS.zip\" target=\"_blank\">.eps<\/a><\/span>                                                                                                                                                    <span><\/span>\n                                                                    <\/div>\n                    \n                <\/div>\n            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"opt-fullwidth  lazyblock-teaser-cards-small-1xTg49 wp-block-lazyblock-teaser-cards-small\">\n    <div class=\"inner-wrapper\">\n\n                <div class=\"headline-wrapper\">\n            <h2>Deine n\u00e4chsten Schritte<\/h2>\n        <\/div>\n                \n        <div class=\"teaser-cards-small-wrapper\">\n            <div class=\"teaser-cards-small\">\n\n                \n                \n                <a href=\"https:\/\/schneiderpen.com\/brand\/basics\/made-in-germany\/\">\n                    <div class=\"caption-wrapper\">\n                        <h3>Made in Germany<\/h3>\n                    <\/div>\n                <\/a>\n\n                \n                \n                <a href=\"https:\/\/schneiderpen.com\/brand\/basics\/area-flag\/\">\n                    <div class=\"caption-wrapper\">\n                        <h3>Area Flag<\/h3>\n                    <\/div>\n                <\/a>\n\n                \n                \n                <a href=\"https:\/\/schneiderpen.com\/brand\/basics\/farben\/\">\n                    <div class=\"caption-wrapper\">\n                        <h3>Farben<\/h3>\n                    <\/div>\n                <\/a>\n\n                \n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":9,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-5336","page","type-page","status-publish","hentry"],"acf":[],"lang":"de","translations":{"de":5336,"en":7325},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/pages\/5336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/comments?post=5336"}],"version-history":[{"count":234,"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/pages\/5336\/revisions"}],"predecessor-version":[{"id":11281,"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/pages\/5336\/revisions\/11281"}],"up":[{"embeddable":true,"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/pages\/9"}],"wp:attachment":[{"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/media?parent=5336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}