{"id":5350,"date":"2025-03-04T12:07:03","date_gmt":"2025-03-04T11:07:03","guid":{"rendered":"https:\/\/schneiderpen.com\/brand\/?page_id=5350"},"modified":"2026-02-24T12:48:41","modified_gmt":"2026-02-24T11:48:41","slug":"social-media","status":"publish","type":"page","link":"https:\/\/schneiderpen.com\/brand\/guides\/social-media\/","title":{"rendered":"Social Media"},"content":{"rendered":"\n<section class=\"opt-fullwidth  opt-well   lazyblock-intro-ZhnDER wp-block-lazyblock-intro\">\n    <div class=\"inner-wrapper\">\n        <div class=\"intro-wrapper\">\n            <div class=\"headline-wrapper\">\n                <h1>Social Media<\/h1>\n            <\/div>\n            <div class=\"copy-wrapper\">\n                <p>Informieren, inspirieren, motivieren und best\u00e4rken:\u00a0In den sozialen Netzwerken zeigen wir unsere Produkte und was mit ihnen m\u00f6glich ist. Damit laden wir zum Dialog ein und pflegen den Kontakt auf Augenh\u00f6he mit unserer Community.<\/p>\n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-slim  opt-well opt-nopadding-bot opt-nopadding-top lazyblock-headline-Z1Bvqgy opt-nopadding-top wp-block-lazyblock-headline\">\n    <div class=\"inner-wrapper\">\n\n        <div class=\"headline-copy-wrapper\">\n\n            <div class=\"headline-wrapper opt-center\">\n                <h2>Authentisch und nahbar: Schneider Write<\/h2>\n                                <div class=\"copy-wrapper\">\n                    <p>Wir zeigen unsere Schreibger\u00e4te in nat\u00fcrlichen Alltagssituationen und realen Anwendungsf\u00e4llen: lebensnah und ungestellt.\u00a0Das ganze Spektrum der Corporate-Farben, der markante Circle Cut und die Matter Lines sorgen dabei f\u00fcr einen unverwechselbaren Markenauftritt \u2013 ob in Form einer Produktvorstellung, eines Tutorials oder einer Sale-Ank\u00fcndigung.<\/p>\n                <\/div>\n                \n                \n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-slim   lazyblock-media-single-tkSKL wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n        \n        <div class=\"media-single-wrapper\">\n\n                            \n<div class=\"opt-video\">\n    <div class=\"video-wrapper opt-selfhosted opt-autoplay is-play\">\n        <div class=\"video-control\"><\/div>\n        <video muted playsinline autoplay loop  aria-label=\"video\">\n            <source src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-social-media-write-content.mp4\" type=\"video\/mp4\">\n            Your browser does not support the video tag.\n        <\/video>\n    <\/div>\n<\/div>\n            \n                            <div class=\"btn-wrapper\">\n                    <a href=\"https:\/\/schneiderpen.com\/brand\/marke\/write\/\" class=\"btn btn-secondary\">Zu Schneider Write<\/a>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-fullscreen  opt-nopadding-bot lazyblock-media-single-1bt9nt opt-nopadding-bot wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n        \n        <div class=\"media-single-wrapper\">\n\n                            <div class=\"image-wrapper\">\n                                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-create-brush-w-hb.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-create-brush-w-hb.jpg\" alt=\"\">\n                                    <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-slim opt-primary  opt-well opt-nopadding-bot  lazyblock-headline-1J6R5P wp-block-lazyblock-headline\">\n    <div class=\"inner-wrapper\">\n\n        <div class=\"headline-copy-wrapper\">\n\n            <div class=\"headline-wrapper opt-center\">\n                <h2>Kreativ und inspirierend: Schneider Create<\/h2>\n                                <div class=\"copy-wrapper\">\n                    <p>Schneider Create setzt auch in den sozialen Netzwerken bewusst auf Ecken und Kanten. Der\u00a0unkonventionelle\u00a0Look der DIY-Linie wird insbesondere durch die Makers Line Regular sowie die Create Brushes gepr\u00e4gt.<\/p>\n                <\/div>\n                \n                \n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-slim opt-primary opt-well opt-nopadding-top opt-nopadding-bot lazyblock-media-single-Z1PAaIl opt-nopadding-top opt-nopadding-bot wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n        \n        <div class=\"media-single-wrapper\">\n\n                            \n<div class=\"opt-video\">\n    <div class=\"video-wrapper opt-selfhosted opt-autoplay is-play\">\n        <div class=\"video-control\"><\/div>\n        <video muted playsinline autoplay loop  aria-label=\"video\">\n            <source src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-social-media-create-content.mp4\" type=\"video\/mp4\">\n            Your browser does not support the video tag.\n        <\/video>\n    <\/div>\n<\/div>\n            \n                            <div class=\"btn-wrapper\">\n                    <a href=\"https:\/\/schneiderpen.com\/brand\/marke\/create\/\" class=\"btn btn-secondary\">Zu Schneider Create<\/a>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-fullscreen  opt-nopadding-top lazyblock-media-single-Zqexfg opt-nopadding-top wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n        \n        <div class=\"media-single-wrapper\">\n\n                            <div class=\"image-wrapper\">\n                                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-create-brush-hb-w.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-create-brush-hb-w.jpg\" alt=\"\">\n                                    <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-fullscreen opt-media-text opt-secondary   lazyblock-media-text-Z299afp wp-block-lazyblock-media-text\">\n    <div class=\"inner-wrapper\">\n        <div class=\"media-text-wrapper \">\n            <div class=\"media-wrapper\">\n                                    <div class=\"image-wrapper\">\n                                                <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmedia-typografie.png\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmedia-typografie.png\" alt=\"\">\n                                            <\/div>\n                            <\/div>\n            <div class=\"text-wrapper \">\n                <h4>Wesentlich: CI-konforme Typografie<\/h4>\n\n                <p style=\"font-weight: 400;\">F\u00fcr die Gestaltung von Social-Media-Beitr\u00e4gen wird ausnahmslos die Hausschrift TT Norms eingesetzt. Nur die DIY-Linie Schneider Create bringt mit der Makers Line Regular die Freude an unkonventioneller Kreativit\u00e4t zum Ausdruck. Aber auch hier wird die Makers Line Regular nur in Headlines verwendet und das ausnahmslos in Versalschreibweise \u2013 alle weiteren Texte werden in der Hausschrift TT Norms gesetzt.<\/p>\n                \n                                    <div class=\"btn-wrapper\">\n                        <a href=\"https:\/\/schneiderpen.com\/brand\/basics\/typografie\/\" class=\"btn btn-outline\">Zur Typografie<\/a>\n                    <\/div>\n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-fullscreen opt-media-text opt-trinary opt-switch  lazyblock-media-text-IbXE6 wp-block-lazyblock-media-text\">\n    <div class=\"inner-wrapper\">\n        <div class=\"media-text-wrapper opt-switch\">\n            <div class=\"media-wrapper\">\n                                    <div class=\"image-wrapper\">\n                                                <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmedia-grafikelemente.png\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmedia-grafikelemente.png\" alt=\"\">\n                                            <\/div>\n                            <\/div>\n            <div class=\"text-wrapper \">\n                <h4>Wichtig: die richtigen Grafikelemente<\/h4>\n\n                <p style=\"font-weight: 400;\">Jeder Produktbereich wird durch seine fest definierten Grafikelemente einzigartig. Social-Media-Beitr\u00e4ge f\u00fcr Schneider Write heben sich durch die Matter Lines und den Circle Cut ab. Im Produktbereich Schneider Create dominieren dagegen Matter Lines und die charakteristischen Create Brushes.<\/p>\n                \n                                    <div class=\"btn-wrapper\">\n                        <a href=\"https:\/\/schneiderpen.com\/brand\/basics\/grafikelemente\/\" class=\"btn btn-outline\">Zu den Grafikelementen<\/a>\n                    <\/div>\n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-slim  opt-well opt-nopadding-bot  lazyblock-headline-ZffVfz wp-block-lazyblock-headline\">\n    <div class=\"inner-wrapper\">\n\n        <div class=\"headline-copy-wrapper\">\n\n            <div class=\"headline-wrapper \">\n                <h2>Unsere Produkte im Einsatz<\/h2>\n                                <div class=\"copy-wrapper\">\n                    <p>In den sozialen Netzwerken zeigen wir unsere Produkte und was alles in ihnen steckt: inspirierend und echt. Um einen lebendigen und dynamischen Feed zu gestalten, l\u00e4sst das Gestaltungskonzept hier viele Freiheiten. Klassische Werbeformate f\u00fcr die Bereiche Write und Create wechseln sich ab mit kreativen Anwendungsbeispielen in bewegter oder statischer Form und spannenden Einblicken in technische Besonderheiten und au\u00dfergew\u00f6hnlicher Produktfeatures anhand unserer Premium Visuals.<\/p>\n                <\/div>\n                \n                \n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-fullscreen  opt-nopadding-bot lazyblock-media-single-Z21ste4 opt-nopadding-bot wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n        \n        <div class=\"media-single-wrapper\">\n\n                            \n<div class=\"opt-video\">\n    <div class=\"video-wrapper opt-selfhosted opt-autoplay is-play\">\n        <div class=\"video-control\"><\/div>\n        <video muted playsinline autoplay loop  aria-label=\"video\">\n            <source src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-social-media-wall.mp4\" type=\"video\/mp4\">\n            Your browser does not support the video tag.\n        <\/video>\n    <\/div>\n<\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth   opt-nopadding-top lazyblock-media-single-2b8Sy opt-nopadding-top wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n        \n        <div class=\"media-single-wrapper\">\n\n                            <div class=\"image-wrapper\">\n                                            <img decoding=\"async\" class=\"lozad\" src=\"\" data-src=\"\" alt=\"\">\n                                    <\/div>\n            \n                            <div class=\"btn-wrapper\">\n                    <a href=\"https:\/\/schneiderpen.com\/brand\/basics\/bildwelt\/\" class=\"btn btn-secondary\">Zur Bildwelt<\/a>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth   lazyblock-cards-Z5QCqf wp-block-lazyblock-cards\">\n    <div class=\"inner-wrapper\">\n\n        <div class=\"headline-wrapper\">\n        <h4>Dont&#8217;s<\/h4>\n            <\/div>\n    \n    <div class=\"cards-wrapper opt-20\">\n\n            \n                \n                <div class=\"card\">\n                                        <div class=\"card-wrapper\">\n                        <div class=\"image-wrapper\">\n                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-5.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-5.jpg\" alt=\"\">\n                        <\/div>\n                                                <div class=\"caption-wrapper\">\n                            <p>Veraltetes Brand Design<\/p>                        <\/div>\n                                            <\/div>\n                                    <\/div>\n\n            \n                \n                <div class=\"card\">\n                                        <div class=\"card-wrapper\">\n                        <div class=\"image-wrapper\">\n                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-9.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-9.jpg\" alt=\"\">\n                        <\/div>\n                                                <div class=\"caption-wrapper\">\n                            <p style=\"font-weight: 400;\">Dekorative Schriftarten jeder Art<\/p>                        <\/div>\n                                            <\/div>\n                                    <\/div>\n\n            \n                \n                <div class=\"card\">\n                                        <div class=\"card-wrapper\">\n                        <div class=\"image-wrapper\">\n                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-1.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-1.jpg\" alt=\"\">\n                        <\/div>\n                                                <div class=\"caption-wrapper\">\n                            <p style=\"font-weight: 400;\">Verzerrte Typografie<\/p>                        <\/div>\n                                            <\/div>\n                                    <\/div>\n\n            \n                \n                <div class=\"card\">\n                                        <div class=\"card-wrapper\">\n                        <div class=\"image-wrapper\">\n                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-8.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-8.jpg\" alt=\"\">\n                        <\/div>\n                                                <div class=\"caption-wrapper\">\n                            <p style=\"font-weight: 400;\">Falsche Schriftfarbe und fehlender Create Brush<\/p>                        <\/div>\n                                            <\/div>\n                                    <\/div>\n\n            \n                \n                <div class=\"card\">\n                                        <div class=\"card-wrapper\">\n                        <div class=\"image-wrapper\">\n                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-7.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-7.jpg\" alt=\"\">\n                        <\/div>\n                                                <div class=\"caption-wrapper\">\n                            <p style=\"font-weight: 400;\">Create Brush nur in Kombination mit der Makers Line Regular<\/p>                        <\/div>\n                                            <\/div>\n                                    <\/div>\n\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"opt-fullwidth  lazyblock-teaser-cards-small-ZhdIzY wp-block-lazyblock-teaser-cards-small\">\n    <div class=\"inner-wrapper\">\n\n                <div class=\"headline-wrapper\">\n            <h2>Wichtige Elemente &#038; Gestaltungsgrundlagen<\/h2>\n        <\/div>\n                \n        <div class=\"teaser-cards-small-wrapper\">\n            <div class=\"teaser-cards-small\">\n\n                \n                \n                <a href=\"https:\/\/schneiderpen.com\/brand\/basics\/typografie\/\">\n                    <div class=\"caption-wrapper\">\n                        <h3>Typografie<\/h3>\n                    <\/div>\n                <\/a>\n\n                \n                \n                <a href=\"https:\/\/schneiderpen.com\/brand\/basics\/grafikelemente\/\">\n                    <div class=\"caption-wrapper\">\n                        <h3>Grafikelemente<\/h3>\n                    <\/div>\n                <\/a>\n\n                \n                \n                <a href=\"https:\/\/schneiderpen.com\/brand\/basics\/bildwelt\/\">\n                    <div class=\"caption-wrapper\">\n                        <h3>Bildwelt<\/h3>\n                    <\/div>\n                <\/a>\n\n                \n\n            <\/div>\n        <\/div>\n    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