{"id":7325,"date":"2025-03-04T12:01:36","date_gmt":"2025-03-04T11:01:36","guid":{"rendered":"https:\/\/schneiderpen.com\/brand\/?page_id=5336"},"modified":"2026-01-13T22:01:37","modified_gmt":"2026-01-13T21:01:37","slug":"claim","status":"publish","type":"page","link":"https:\/\/schneiderpen.com\/brand\/en\/basics\/claim\/","title":{"rendered":"Claim"},"content":{"rendered":"\n
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Claim<\/h1>\n <\/div>\n
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Significance is the overriding guiding principle of Schneider’s entire brand communication. The claim \u2018Make it matter\u2019 succinctly sums up this mission.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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Positioning<\/h2>\n
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Major player or subtle tagline:\u00a0Depending on the role the claim plays in brand communication, it may be used more or less prominently. In principle, the claim can be placed anywhere in the format. If it is used solely as a tagline, it is positioned discreetly at the bottom. The claim size is adapted to the width of the Signature and symbol.<\/p>\n <\/div>\n \n \n <\/div>\n\n <\/div>\n\n <\/div>\n<\/section>\n\n\n\n

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