{"id":7331,"date":"2025-03-04T12:07:03","date_gmt":"2025-03-04T11:07:03","guid":{"rendered":"https:\/\/schneiderpen.com\/brand\/?page_id=5350"},"modified":"2026-02-24T12:51:02","modified_gmt":"2026-02-24T11:51:02","slug":"social-media","status":"publish","type":"page","link":"https:\/\/schneiderpen.com\/brand\/en\/guides\/social-media\/","title":{"rendered":"Social Media"},"content":{"rendered":"\n<section class=\"opt-fullwidth  opt-well   lazyblock-intro-ZhnDER wp-block-lazyblock-intro\">\n    <div class=\"inner-wrapper\">\n        <div class=\"intro-wrapper\">\n            <div class=\"headline-wrapper\">\n                <h1>Social media<\/h1>\n            <\/div>\n            <div class=\"copy-wrapper\">\n                <p>Inform, inspire, motivate and empower: we showcase our products and what they can do on our social media. This allows us to engage in dialogue and keep in touch with our community on an equal footing.<\/p>\n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-slim  opt-well opt-nopadding-bot opt-nopadding-top lazyblock-headline-Z1Bvqgy opt-nopadding-top wp-block-lazyblock-headline\">\n    <div class=\"inner-wrapper\">\n\n        <div class=\"headline-copy-wrapper\">\n\n            <div class=\"headline-wrapper opt-center\">\n                <h2>Authentic and approachable: Schneider Write<\/h2>\n                                <div class=\"copy-wrapper\">\n                    <p>We showcase our writing instruments in natural everyday situations and real-life applications, in a realistic and unposed manner. The full spectrum of corporate colours, the striking Circle Cut and the Matter Lines ensure a distinctive brand image \u2013 whether in the form of a product presentation, a tutorial or a sale announcement.<\/p>\n                <\/div>\n                \n                \n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-slim   lazyblock-media-single-tkSKL wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n        \n        <div class=\"media-single-wrapper\">\n\n                            \n<div class=\"opt-video\">\n    <div class=\"video-wrapper opt-selfhosted opt-autoplay is-play\">\n        <div class=\"video-control\"><\/div>\n        <video muted playsinline autoplay loop  aria-label=\"video\">\n            <source src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-social-media-write-content.mp4\" type=\"video\/mp4\">\n            Your browser does not support the video tag.\n        <\/video>\n    <\/div>\n<\/div>\n            \n                            <div class=\"btn-wrapper\">\n                    <a href=\"https:\/\/schneiderpen.com\/brand\/en\/brand\/write\/\" class=\"btn btn-secondary\">Go to Schneider Write<\/a>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-fullscreen  opt-nopadding-bot lazyblock-media-single-1bt9nt opt-nopadding-bot wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n        \n        <div class=\"media-single-wrapper\">\n\n                            <div class=\"image-wrapper\">\n                                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-create-brush-w-hb.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-create-brush-w-hb.jpg\" alt=\"\">\n                                    <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-slim opt-primary  opt-well opt-nopadding-bot  lazyblock-headline-1J6R5P wp-block-lazyblock-headline\">\n    <div class=\"inner-wrapper\">\n\n        <div class=\"headline-copy-wrapper\">\n\n            <div class=\"headline-wrapper opt-center\">\n                <h2>Creative and inspiring: Schneider Create<\/h2>\n                                <div class=\"copy-wrapper\">\n                    <p>Schneider Create deliberately emphasises rough edges on social media too. The unconventional look of the DIY line is particularly characterised by the Makers Line Regular and the Create Brushes.<\/p>\n                <\/div>\n                \n                \n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-slim opt-primary opt-well opt-nopadding-top opt-nopadding-bot lazyblock-media-single-Z1PAaIl opt-nopadding-top opt-nopadding-bot wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n        \n        <div class=\"media-single-wrapper\">\n\n                            \n<div class=\"opt-video\">\n    <div class=\"video-wrapper opt-selfhosted opt-autoplay is-play\">\n        <div class=\"video-control\"><\/div>\n        <video muted playsinline autoplay loop  aria-label=\"video\">\n            <source src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-social-media-create-content.mp4\" type=\"video\/mp4\">\n            Your browser does not support the video tag.\n        <\/video>\n    <\/div>\n<\/div>\n            \n                            <div class=\"btn-wrapper\">\n                    <a href=\"https:\/\/schneiderpen.com\/brand\/en\/brand\/create\/\" class=\"btn btn-secondary\">Go to Schneider Create<\/a>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-fullscreen  opt-nopadding-top lazyblock-media-single-Zqexfg opt-nopadding-top wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n        \n        <div class=\"media-single-wrapper\">\n\n                            <div class=\"image-wrapper\">\n                                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-create-brush-hb-w.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-create-brush-hb-w.jpg\" alt=\"\">\n                                    <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-fullscreen opt-media-text opt-secondary   lazyblock-media-text-Z299afp wp-block-lazyblock-media-text\">\n    <div class=\"inner-wrapper\">\n        <div class=\"media-text-wrapper \">\n            <div class=\"media-wrapper\">\n                                    <div class=\"image-wrapper\">\n                                                <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmedia-typografie.png\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmedia-typografie.png\" alt=\"\">\n                                            <\/div>\n                            <\/div>\n            <div class=\"text-wrapper \">\n                <h4>Essential: CI-compliant typeface<\/h4>\n\n                <p>For the design of social media posts we exclusively use the TT Norms corporate font. Only the Schneider Create DIY line expresses the joy of unconventional creativity with the Makers Line Regular. But even here, the Makers Line Regular is only used in headlines and exclusively in capital letters \u2013 all other texts are set in the TT Norms corporate font.<\/p>\n                \n                                    <div class=\"btn-wrapper\">\n                        <a href=\"https:\/\/schneiderpen.com\/brand\/en\/basics\/typeface\/\" class=\"btn btn-outline\">Go to Typeface<\/a>\n                    <\/div>\n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-fullscreen opt-media-text opt-trinary opt-switch  lazyblock-media-text-IbXE6 wp-block-lazyblock-media-text\">\n    <div class=\"inner-wrapper\">\n        <div class=\"media-text-wrapper opt-switch\">\n            <div class=\"media-wrapper\">\n                                    <div class=\"image-wrapper\">\n                                                <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmedia-grafikelemente.png\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmedia-grafikelemente.png\" alt=\"\">\n                                            <\/div>\n                            <\/div>\n            <div class=\"text-wrapper \">\n                <h4>Heads up: the right graphic elements<\/h4>\n\n                <p>Each product range is made unique by its clearly defined graphic elements. Social media posts for Schneider Write stand out thanks to the Matter Lines and Circle Cut. In the Schneider Create product range, on the other hand, Matter Lines and the characteristic Create Brushes are the dominant features.<\/p>\n                \n                                    <div class=\"btn-wrapper\">\n                        <a href=\"https:\/\/schneiderpen.com\/brand\/en\/basics\/graphic-elements\/\" class=\"btn btn-outline\">Go to Graphic Elements<\/a>\n                    <\/div>\n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-slim  opt-well opt-nopadding-bot  lazyblock-headline-ZffVfz wp-block-lazyblock-headline\">\n    <div class=\"inner-wrapper\">\n\n        <div class=\"headline-copy-wrapper\">\n\n            <div class=\"headline-wrapper \">\n                <h2>Our products in action<\/h2>\n                                <div class=\"copy-wrapper\">\n                    <p>We showcase our products and everything they have to offer on social media in an inspiring and authentic way. The design concept allows for a great deal of freedom in order to create a lively and dynamic feed. Classic advertising formats for the Write and Create areas alternate with creative application examples in moving or static form and exciting insights into technical details and extraordinary product features using our Premium Visuals.<\/p>\n                <\/div>\n                \n                \n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-fullscreen  opt-nopadding-bot lazyblock-media-single-Z21ste4 opt-nopadding-bot wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n        \n        <div class=\"media-single-wrapper\">\n\n                            \n<div class=\"opt-video\">\n    <div class=\"video-wrapper opt-selfhosted opt-autoplay is-play\">\n        <div class=\"video-control\"><\/div>\n        <video muted playsinline autoplay loop  aria-label=\"video\">\n            <source src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-social-media-wall.mp4\" type=\"video\/mp4\">\n            Your browser does not support the video tag.\n        <\/video>\n    <\/div>\n<\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth   opt-nopadding-top lazyblock-media-single-2b8Sy opt-nopadding-top wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n        \n        <div class=\"media-single-wrapper\">\n\n                            <div class=\"image-wrapper\">\n                                            <img decoding=\"async\" class=\"lozad\" src=\"\" data-src=\"\" alt=\"\">\n                                    <\/div>\n            \n                            <div class=\"btn-wrapper\">\n                    <a href=\"https:\/\/schneiderpen.com\/brand\/en\/basics\/visual-world\/\" class=\"btn btn-secondary\">Go to Visual World<\/a>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth   lazyblock-cards-Z5QCqf wp-block-lazyblock-cards\">\n    <div class=\"inner-wrapper\">\n\n        <div class=\"headline-wrapper\">\n        <h4>Dont&#8217;s<\/h4>\n            <\/div>\n    \n    <div class=\"cards-wrapper opt-20\">\n\n            \n                \n                <div class=\"card\">\n                                        <div class=\"card-wrapper\">\n                        <div class=\"image-wrapper\">\n                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-5.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-5.jpg\" alt=\"\">\n                        <\/div>\n                                                <div class=\"caption-wrapper\">\n                            <p>Outdated brand design<\/p>                        <\/div>\n                                            <\/div>\n                                    <\/div>\n\n            \n                \n                <div class=\"card\">\n                                        <div class=\"card-wrapper\">\n                        <div class=\"image-wrapper\">\n                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-9.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-9.jpg\" alt=\"\">\n                        <\/div>\n                                                <div class=\"caption-wrapper\">\n                            <p>Decorative fonts of all kinds<\/p>                        <\/div>\n                                            <\/div>\n                                    <\/div>\n\n            \n                \n                <div class=\"card\">\n                                        <div class=\"card-wrapper\">\n                        <div class=\"image-wrapper\">\n                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-1.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-1.jpg\" alt=\"\">\n                        <\/div>\n                                                <div class=\"caption-wrapper\">\n                            <p>Distorted typeface<\/p>                        <\/div>\n                                            <\/div>\n                                    <\/div>\n\n            \n                \n                <div class=\"card\">\n                                        <div class=\"card-wrapper\">\n                        <div class=\"image-wrapper\">\n                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-8.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-8.jpg\" alt=\"\">\n                        <\/div>\n                                                <div class=\"caption-wrapper\">\n                            <p>Incorrect font colour and missing Create Brush<\/p>                        <\/div>\n                                            <\/div>\n                                    <\/div>\n\n            \n                \n                <div class=\"card\">\n                                        <div class=\"card-wrapper\">\n                        <div class=\"image-wrapper\">\n                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-7.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-socialmeidea-dont-7.jpg\" alt=\"\">\n                        <\/div>\n                                                <div class=\"caption-wrapper\">\n                            <p>Create Brush only to be used in combination with the Makers Line Regular<\/p>                        <\/div>\n                                            <\/div>\n                                    <\/div>\n\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"opt-fullwidth  lazyblock-teaser-cards-small-ZhdIzY wp-block-lazyblock-teaser-cards-small\">\n    <div class=\"inner-wrapper\">\n\n                <div class=\"headline-wrapper\">\n            <h2>Important elements &#038; design principles<\/h2>\n        <\/div>\n                \n        <div class=\"teaser-cards-small-wrapper\">\n            <div class=\"teaser-cards-small\">\n\n                \n                \n                <a href=\"https:\/\/schneiderpen.com\/brand\/en\/basics\/typeface\/\">\n                    <div class=\"caption-wrapper\">\n                        <h3>Typeface<\/h3>\n                    <\/div>\n                <\/a>\n\n                \n                \n                <a href=\"https:\/\/schneiderpen.com\/brand\/en\/basics\/graphic-elements\/\">\n                    <div class=\"caption-wrapper\">\n                        <h3>Graphic Elements<\/h3>\n                    <\/div>\n                <\/a>\n\n                \n                \n                <a href=\"https:\/\/schneiderpen.com\/brand\/en\/basics\/visual-world\/\">\n                    <div class=\"caption-wrapper\">\n                        <h3>Visual World<\/h3>\n                    <\/div>\n                <\/a>\n\n                \n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":8666,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-7331","page","type-page","status-publish","hentry"],"acf":[],"lang":"en","translations":{"en":7331,"de":5350},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/pages\/7331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/comments?post=7331"}],"version-history":[{"count":6,"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/pages\/7331\/revisions"}],"predecessor-version":[{"id":11378,"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/pages\/7331\/revisions\/11378"}],"up":[{"embeddable":true,"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/pages\/8666"}],"wp:attachment":[{"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/media?parent=7331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}