{"id":8256,"date":"2025-05-26T13:52:32","date_gmt":"2025-05-26T11:52:32","guid":{"rendered":"https:\/\/schneiderpen.com\/brand\/?page_id=8256"},"modified":"2025-10-13T20:56:14","modified_gmt":"2025-10-13T18:56:14","slug":"colours","status":"publish","type":"page","link":"https:\/\/schneiderpen.com\/brand\/en\/basics\/colours\/","title":{"rendered":"Colours"},"content":{"rendered":"\n
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Colours<\/h1>\n <\/div>\n
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For generations, Blue has been the No. 1 writing colour in Germany. This is reflected in Schneider’s colour world, with a palette of striking shades of blue that can be used both as solid fills and gradients.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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Primary colours<\/h4>\n
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Here is an overview of Schneider’s company colours. Heritage Blue has a long-standing tradition in our company’s history and shapes the brand identity across all communication channels. The vibrant Make it Blue is specially designed for digital use. Radiant highlights are set with Matter Blue. The correct colour values for the different output media can be found in the following colour value table:<\/p>\n <\/div>\n <\/div>\n \n

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Heritage Blue
<\/strong>CMYK: 100 | 20 | 0 | 83
RGB: 0 | 39 | 65
HEX: #002741
Pantone: 303 C<\/p> <\/div>\n <\/div>\n <\/div>\n\n \n \n

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Make it Blue
<\/strong>CMYK: 100 | 60 | 0 | 0\u00a0
RGB: 15 | 30 | 200
HEX: #0F1EC8
Pantone: 2728 C
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Matter Blue
<\/strong>CMYK: 55 | 0 | 5 | 0\u00a0
RGB: 55 | 215 | 255
HEX: #37D7FF
Pantone: 2985 C
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Secondary colours<\/h4>\n
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Sometimes it takes a strong accent to draw attention to a detail. A bright yellow is available as a secondary colour, which you can use as an eye-catcher. Our luminous green is reserved exclusively for product icons that highlight sustainable properties. Backgrounds can be designed using the subtle shades of Light Grey and Medium Grey.<\/p>\n <\/div>\n <\/div>\n \n

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Yellow<\/strong><\/p>\n

CMYK: 0 | 0 | 100 | 0
RGB: 235 | 237 | 0
HEX: #FFED00<\/p> <\/div>\n <\/div>\n <\/div>\n\n \n \n

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Green<\/strong><\/p>\n

CMYK: 50 | 0 | 100 | 0
RGB: 145 | 205 | 60
HEX: #91CD3C<\/p> <\/div>\n <\/div>\n <\/div>\n\n \n \n

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Light Grey<\/strong><\/p>\n

CMYK: 7 | 4 | 4 | 0
RGB: 242 | 242 | 243
HEX: #F2F2F3<\/p> <\/div>\n <\/div>\n <\/div>\n\n \n \n

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Medium Grey<\/strong><\/p>\n

CMYK: 5 | 0 | 0 | 15
RGB: 218 | 223 | 226
HEX: #DADEE1<\/p> <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n

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Schneider Create<\/h2>\n
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Here, strong, solid colour areas in Heritage Blue and White dominate. The ratio of the two colours can be freely decided during the design process.<\/p>\n <\/div>\n \n \n <\/div>\n\n <\/div>\n\n <\/div>\n<\/section>\n\n\n\n

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Schneider Promote<\/h2>\n
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In the Schneider Promote product range, two types of gradients are used: Ambient Gradient, which provides a versatile stage for text, products, and more, Product Gradient, which skilfully showcases our writing instruments.<\/p>\n <\/div>\n \n \n <\/div>\n\n <\/div>\n\n <\/div>\n<\/section>\n\n\n\n

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Ambient Gradient<\/h4>

The Ambient Gradient transitions from light to dark, always flowing from left to right. The light beam can be positioned either at the top or the bottom, giving backgrounds a sense of depth and structure.<\/p><\/div> <\/div>\n <\/div>\n \n

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