{"id":8273,"date":"2025-05-26T13:52:49","date_gmt":"2025-05-26T11:52:49","guid":{"rendered":"https:\/\/schneiderpen.com\/brand\/?page_id=8273"},"modified":"2025-10-16T09:05:41","modified_gmt":"2025-10-16T07:05:41","slug":"the-schneider-brand","status":"publish","type":"page","link":"https:\/\/schneiderpen.com\/brand\/en\/brand\/the-schneider-brand\/","title":{"rendered":"The Schneider brand"},"content":{"rendered":"\n<section class=\"opt-fullwidth opt-fullscreen opt-hero opt-primary opt-nopadding-bot lazyblock-hero-lv8PX opt-nopadding-bot wp-block-lazyblock-hero\">\n    <div class=\"inner-wrapper\">\n\n        \n                            <div class=\"hero-wrapper\" style=\"background-image: url(https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-marke-hero-martina-christian.jpg);\"><\/div>\n                    \n                    <div class=\"hero-caption\">The siblings Christian and Martina Schneider<\/div>\n        \n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-primary opt-well opt-invert opt-nopadding lazyblock-intro-1FQAvR opt-nopadding wp-block-lazyblock-intro\">\n    <div class=\"inner-wrapper\">\n        <div class=\"intro-wrapper\">\n            <div class=\"headline-wrapper\">\n                <h1>The Schneider brand<\/h1>\n            <\/div>\n            <div class=\"copy-wrapper\">\n                <p>It all started with \u201cthe excellent Schneider refill\u201d. For over 80 years, people have trusted Schneider writing instruments\u2014designed and manufactured in Germany. While our product range has expanded over the decades, we have continuously evolved as a brand.<\/p>\n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-primary opt-well opt-nopadding-top lazyblock-cards-ZvaTY8 opt-nopadding-top wp-block-lazyblock-cards\">\n    <div class=\"inner-wrapper\">\n\n    \n    <div class=\"cards-wrapper opt-33\">\n\n            \n                \n                <div class=\"card\">\n                    <a href=\"https:\/\/schneiderpen.com\/de_de\/unternehmen\/geschichte\/\">                    <div class=\"card-wrapper\">\n                        <div class=\"image-wrapper\">\n                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-marke-firmengeschichte.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-marke-firmengeschichte.jpg\" alt=\"\">\n                        <\/div>\n                                                <div class=\"caption-wrapper\">\n                            <p style=\"font-weight: 400;\">A retrospective on over 80 years of success<\/p>                        <\/div>\n                                            <\/div>\n                    <\/a>                <\/div>\n\n            \n                \n                <div class=\"card\">\n                    <a href=\"https:\/\/schneiderpen.com\/de_de\/unternehmen\/made-in-germany\/\">                    <div class=\"card-wrapper\">\n                        <div class=\"image-wrapper\">\n                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-marke-firmensitz.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-marke-firmensitz.jpg\" alt=\"\">\n                        <\/div>\n                                                <div class=\"caption-wrapper\">\n                            <p style=\"font-weight: 400;\">Proven brand quality made in Germany<\/p>                        <\/div>\n                                            <\/div>\n                    <\/a>                <\/div>\n\n            \n                \n                <div class=\"card\">\n                    <a href=\"https:\/\/schneiderpen.com\/de_de\/nachhaltigkeit\/\">                    <div class=\"card-wrapper\">\n                        <div class=\"image-wrapper\">\n                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-marke-produktion.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-marke-produktion.jpg\" alt=\"\">\n                        <\/div>\n                                                <div class=\"caption-wrapper\">\n                            <p style=\"font-weight: 400;\">Sustainable production and resource-conscious products<\/p>                        <\/div>\n                                            <\/div>\n                    <\/a>                <\/div>\n\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"opt-fullwidth opt-slim   lazyblock-media-single-Z2a6yw1 wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n                <div class=\"headline-wrapper opt-center\">\n            <div class=\"copy-wrapper\">\n                <h4>The value-refill from Schneider<\/h4>                <div class=\"copy-wrapper\"><p>Significance:<\/p><\/div>            <\/div>\n        <\/div>\n        \n        <div class=\"media-single-wrapper\">\n\n                            <div class=\"image-wrapper\">\n                                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-marke-wertemine-en-offen.svg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-marke-wertemine-en-offen.svg\" alt=\"\">\n                                    <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-fullscreen   lazyblock-media-single-Z1Mksa8 wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n        \n        <div class=\"media-single-wrapper\">\n\n                            <div class=\"image-wrapper\">\n                                            <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-marke-makeitmatter.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-marke-makeitmatter.jpg\" alt=\"\">\n                                    <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-slim   lazyblock-media-single-4kurt wp-block-lazyblock-media-single\">\n    <div class=\"inner-wrapper\">\n\n                <div class=\"headline-wrapper opt-center\">\n            <div class=\"copy-wrapper\">\n                <h4>From Functionality to Significance<\/h4>                <div class=\"copy-wrapper\"><p style=\"font-weight: 400;\">We don\u2019t just produce reliable writing instruments. We give people the opportunity to create something meaningful: passionately, responsibly, and with focus. Our new claim, &#8222;Make it matter,&#8220; embodies both our ambition and our mission.<\/p><\/div>            <\/div>\n        <\/div>\n        \n        <div class=\"media-single-wrapper\">\n\n                            <div class=\"video-wrapper\">\n                     <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"PGlmcmFtZSB3aWR0aD0iNTYwIiBoZWlnaHQ9IjMxNSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLW5vY29va2llLmNvbS9lbWJlZC9MeVdJVzFKOFlYVT9zaT1xMS10YXpWNmlvOUJTTDlHIiB0aXRsZT0iWW91VHViZSB2aWRlbyBwbGF5ZXIiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYWNjZWxlcm9tZXRlcjsgYXV0b3BsYXk7IGNsaXBib2FyZC13cml0ZTsgZW5jcnlwdGVkLW1lZGlhOyBneXJvc2NvcGU7IHBpY3R1cmUtaW4tcGljdHVyZTsgd2ViLXNoYXJlIiByZWZlcnJlcnBvbGljeT0ic3RyaWN0LW9yaWdpbi13aGVuLWNyb3NzLW9yaWdpbiIgYWxsb3dmdWxsc2NyZWVuPjwvaWZyYW1lPg==\"><div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/borlabs-cookie\/1\/yt_LyWIW1J8YXU_hqdefault.jpg')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-play-button\"><\/div> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">Sie sehen gerade einen Platzhalterinhalt von <strong>YouTube<\/strong>. Um auf den eigentlichen Inhalt zuzugreifen, klicken Sie auf die Schaltfl\u00e4che unten. Bitte beachten Sie, dass dabei Daten an Drittanbieter weitergegeben werden.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Mehr Informationen<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Inhalt entsperren<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Erforderlichen Service akzeptieren und Inhalte entsperren<\/a> <\/div> <\/div> <\/div><\/div>                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth   opt-well opt-nopadding-bot  lazyblock-headline-2wXAN4 wp-block-lazyblock-headline\">\n    <div class=\"inner-wrapper\">\n\n        <div class=\"headline-copy-wrapper\">\n\n            <div class=\"headline-wrapper \">\n                <h2>Product Segments<\/h2>\n                                <div class=\"copy-wrapper\">\n                    <p>Why are we writing? To capture thoughts, show appreciation, or express ourselves. Creativity allows us to bring about change, and this diversity is reflected in our product range.\u00a0<\/p>\n                <\/div>\n                \n                \n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-fullscreen opt-media-text opt-secondary   lazyblock-media-text-ZxHRCJ wp-block-lazyblock-media-text\">\n    <div class=\"inner-wrapper\">\n        <div class=\"media-text-wrapper \">\n            <div class=\"media-wrapper\">\n                                    <div class=\"image-wrapper\">\n                                                <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-marke-bereiche-write-bild.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-marke-bereiche-write-bild.jpg\" alt=\"\">\n                                            <\/div>\n                            <\/div>\n            <div class=\"text-wrapper \">\n                <h4>Write<\/h4>\n\n                <p style=\"font-weight: 400;\">Whether it\u2019s fountain pens for school, highlighters for the office, or ballpoint pens for everyday use \u2014 our brand has long been synonymous with high-quality writing instruments that can be relied upon. The Write category includes all products for daily writing and marking.<\/p>\n                \n                                    <div class=\"btn-wrapper\">\n                        <a href=\"https:\/\/schneiderpen.com\/brand\/en\/brand\/write\/\" class=\"btn btn-outline\">To the product segment Write<\/a>\n                    <\/div>\n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-fullscreen opt-media-text opt-primary opt-switch  lazyblock-media-text-Z1NNBK8 wp-block-lazyblock-media-text\">\n    <div class=\"inner-wrapper\">\n        <div class=\"media-text-wrapper opt-switch\">\n            <div class=\"media-wrapper\">\n                                    <div class=\"image-wrapper\">\n                                                <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-marke-bereiche-create-bild.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-marke-bereiche-create-bild.jpg\" alt=\"\">\n                                            <\/div>\n                            <\/div>\n            <div class=\"text-wrapper \">\n                <h4>Create<\/h4>\n\n                <p style=\"font-weight: 400;\">Breaking the rules, daring to try something new, living out your own creativity: In the DIY sector, we support courageous makers with the durable and high-quality products. Various markers, sprays, pens, and sets invite limitless creativity.<\/p>\n                \n                                    <div class=\"btn-wrapper\">\n                        <a href=\"https:\/\/schneiderpen.com\/brand\/en\/brand\/create\/\" class=\"btn btn-outline\">To the product segment Create<\/a>\n                    <\/div>\n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"opt-fullwidth opt-fullscreen opt-media-text opt-trinary   lazyblock-media-text-Z1aT0cq wp-block-lazyblock-media-text\">\n    <div class=\"inner-wrapper\">\n        <div class=\"media-text-wrapper \">\n            <div class=\"media-wrapper\">\n                                    <div class=\"image-wrapper\">\n                                                <img decoding=\"async\" class=\"lozad\" src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-marke-bereiche-promote.jpg\" data-src=\"https:\/\/schneiderpen.com\/brand\/wp-content\/uploads\/schneider-marke-bereiche-promote.jpg\" alt=\"\">\n                                            <\/div>\n                            <\/div>\n            <div class=\"text-wrapper \">\n                <h4>Promote<\/h4>\n\n                <p style=\"font-weight: 400;\">Valuing and supporting one another is at the heart of every strong relationship. Customised promotional writing instruments allow businesses to share the values they stand for. We offer brands a diverse selection of products to create a premium symbol of appreciation.<\/p>\n                \n                                    <div class=\"btn-wrapper\">\n                        <a href=\"https:\/\/schneiderpen.com\/brand\/en\/brand\/promote\/\" class=\"btn btn-outline\">To the product segment Promote<\/a>\n                    <\/div>\n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"opt-fullwidth  lazyblock-teaser-cards-small-1q1eF wp-block-lazyblock-teaser-cards-small\">\n    <div class=\"inner-wrapper\">\n\n                <div class=\"headline-wrapper\">\n            <h2>Here\u2019s where you can continue with the basics<\/h2>\n        <\/div>\n                \n        <div class=\"teaser-cards-small-wrapper\">\n            <div class=\"teaser-cards-small\">\n\n                \n                \n                <a href=\"https:\/\/schneiderpen.com\/brand\/en\/basics\/logo\/\">\n                    <div class=\"caption-wrapper\">\n                        <h3>Logo<\/h3>\n                    <\/div>\n                <\/a>\n\n                \n                \n                <a href=\"https:\/\/schneiderpen.com\/brand\/en\/colours\/\">\n                    <div class=\"caption-wrapper\">\n                        <h3>Colours<\/h3>\n                    <\/div>\n                <\/a>\n\n                \n                \n                <a href=\"https:\/\/schneiderpen.com\/brand\/en\/basics\/typeface\/\">\n                    <div class=\"caption-wrapper\">\n                        <h3>Typeface<\/h3>\n                    <\/div>\n                <\/a>\n\n                \n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":8652,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-8273","page","type-page","status-publish","hentry"],"acf":[],"lang":"en","translations":{"en":8273,"de":13},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/pages\/8273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/comments?post=8273"}],"version-history":[{"count":15,"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/pages\/8273\/revisions"}],"predecessor-version":[{"id":10904,"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/pages\/8273\/revisions\/10904"}],"up":[{"embeddable":true,"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/pages\/8652"}],"wp:attachment":[{"href":"https:\/\/schneiderpen.com\/brand\/wp-json\/wp\/v2\/media?parent=8273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}