April 8, 2013

iF and red dot design award for Schneider’s new highlighter Job

 iF design award for Schneider’s new highlighter Job
iF design award for Schneider’s new highlighter Job
red dot design award for Schneider’s new highlighter Job
red dot design award for Schneider’s new highlighter Job
“The illuminiator”. Highlighter Job
“The illuminiator”. Highlighter Job

For six decades the iF design award is given to products with outstanding design. Schneider’s new highlighter, has convinced and impressed the iF jury. Experts and renowned designers from around the world have selected Schneider Job from over 3,000 entries and awarded it with the iF Product Design Award 2013. The criteria of the jury included design quality, workmanship, choice of materials, degree of innovation, environmental friendliness, functionality, ergonomics, visualisation of use, safety, brand value and branding as well as aspects of universal design.

The innovative design of the Schneider Job has also impressed the 37-members of the jury of the red dot product design award 2013. Therefore the "red dot"-label can now be displayed internationally on the product. This year the judges of the red dot award had to decide between over 4,662 product entries in 19 different categories. The "red dot design award” is the second major international design award for the successful design concept of this highlighter.

[160 words, 1036 characters (including blank spaces) by Martina Schneider]