What can be expected when an innovative manufacturer for writing instruments cooperates with a dynamic company with its own urban brand? Quite a few!
The Schneider Schreibgeräte GmbH (EST 1938) and the Feuerstein GmbH (EST 1959) with its own brand MOLOTOW™ have signed contracts on the subject of a long-term cooperation on the 21st of April 2016. Common technology developments are sought, that benefit from the exchange of the respective special knowledge and that can be found in the product lines of Schneider and MOLOTOW™. In addition, Schneider will take over the international distribution of the fine art product range of the brand MOLOTOW™. The distribution is started in the 4th quarter of this year in 11 countries – including Germany.
Similarities in the attitudes of both brands
As family businesses from the Black Forest, they share more than just its residence – both companies represent high-quality application and writing tools Made in Germany. Hardly surprising that their corporate philosophies are similar, as they both have won fame for sustainability – independently of each other.
Apart from sustainable concepts, both enterprises stand for innovations and their high level of quality:
»Our partnership is promising on a variety of grounds. On the one hand, we are some kind of natural neighbors when concerning the product ranges – not to mention the geographic neighborhood. Pens for the day-to-day need as well as for art applications approaching thanks to our cooperation. It’ exciting and makes sense. On the other hand, and this one is crucial, we are thinking the same when coming to sustainability, fairness, ›Made in Germany‹ and product quality.« (Jürgen Feuerstein, CEO of the Feuerstein GmbH and Christian Schneider, CEO oft he Schneider Schreibgeräte GmbH).
So, what can be expected from this partnership? Everything!