Love at the first “Click“ : Link-it, the Teamplayer
Just in time for the new school season, Schneider is launching something completely new. Link-It is colourful and fun; and as the name suggests, it “links“:
1 pen, 2 different tips and 16 extraordinary colours
The innovation: A genius click-system, that cleverly links fineliners (0,4 mm) as well as fibrepens (1mm) to one pen. That means you can easily link a fineliner with a fineliner, fibrepen with a fibrepen, or even a fineliner with a fibrepen. Romantic-Red and Silver-Grey, Tango-Orange with Blackforest-Green, or Lapis-Blue with Fashion-Pink: the innumerable variety of combinations awakens the collector's playful instinct while the numerous extraordinary colors stimulate their creativity. You can collect, swap and link it however you want!
The special click-system for which Schneider has filed a patent is cleverly integrated in the end of the barrel. Just place the two arrows facing towards each other and “click“ you can create your own individual favorite pen with your favorite colors! With its variety of colours and its different writing systems, it is the perfect pen to be used for mandalas and zentangles which is the current trend in the drawing and paper arts world.
The rubberised ergonomic and three-edged barrel is ideal for a relaxed writing. As the cap fits neatly on the end of the barrel it can be held comfortably as an individual pen. It does not roll on the desk and its slim design fits perfectly into pupils' pen cases individually or linked.
Get inspired by colours
The colourful team-players are packed in a convenient adjustable pencil case stand which is durable and can be used as penholder. Unfold it - The neat alignment of all of the colours inspires one to start doodling. The adjustable pencil case is available in two versions: either with eight or 16 different colours as fineliner or fibrepens. When folded it easily fits in any school bag or hand bag.
Green at first and second glance
With Link-It Schneider sets another milestone in terms of sustainability. The new product family is very colorful while environmentally green. As the first fineliners and fibrepens on the market the green pen body is made of bio-based plastics and thus conserves our scarce oil reserves. The amount of 88% bio based material was confirmed by DIN CERTCO, an independent certification organization.
Sustainability is an important building block for Schneider when it comes to the concept for a new product with regards to design, construction, selection of materials and production (which is certified by EMAS). The convenient adjustable pencil case stand also supports our environmental thinking. It is durable and can be used as a penholder and it is made of waste from internal plastics processing.
Impetus for the bio plastic market
With serialised use of bio-based plastics, Schneider contributes to the dissemination of alternatives to petroleum-based plastics helping to further advance their optimized production. In this case Schneider works closely with researchers and universities; for example, the IfBB (Institute for Bioplastics and Biocomposites of the University of Hannover)
Using bio-based plastics in a mass produced product was the number one development target for the Link-It. It was clear that Schneider did not want to produce an alternative niche product, but rather automatically install the new resource-saving material as a standard. Thus Schneider follows an initiative of the policy, to encourage the dissemination of biopolymers and to reduce dependence on fossil fuels.
“Link-It” in trade / in the retail market:
We don’t do things by halves: Besides attractive POS- material for a professional product presentation in stores, Schneider supports retailers with an attractive colorful counter display consisting of 80 fineliners and 80 fibrepens. The display explains the concept at first glance. Whether fineliner and fineliner, or fineliner with fibrepen, everything can be mixed - all of your favorite combinations are possible! The different variants of the convenient adjustable pencil case provide a practical euro slot hanger to hang it in stores.