Schneider at Paperworld Middle East
Schneider has again participated and presented its newest products and campaigns at this year's Paperworld in Dubai. Schneider has been a launch partner of the fair since the first exhibition and is represented in the German Pavilion.
260 exhibitors from 38 countries have participated and presented their products at this fourth Paperworld in Dubai. The German Pavilion included 11 exhibitors besides Schneider.
Paperworld Middle East is an important business platform and offers an ideal opportunity to meet with existing customers in person and to present the innovations and actions planned for 2014. Schneider is already well-established as a brand in the Middle East. The presence of the company at Paperworld further strengthens its brand recognition in the region and also offers the opportunity to establish new, interesting contacts. As a result the company could introduce its high-quality writing instruments "Made in Germany" to East African and Asian countries this year, where so far no sales have been made.
The focus of this year's exhibition was the very successful ballpoint pen series "Slider" with Viscoglide technology for exceptionally easy, gliding writing. Besides Slider, Schneider presented the brand new combination marker Maxx 290/293, which is appropriate for both whiteboards and flipcharts. The cartridge roller Breeze Neon was promoted to highlight our line of school products.