Schneider at the Paperworld 2015
Paperworld in Frankfurt (Main) is the leading international trade fair for paper, office supplies and writing instruments. From 31 January to 2 February 2015 Schneider Schreibgeräte GmbH presented a range of product offerings in an impressive fair booth of 600 m² that was shared with their partners Novus/Dahle. The exclusive platform “Paperworld-Plaza” had been created for 30 brand manufacturers of the stationary brand industry in Hall 3.1 where Schneider could be found centrally and in front of the conference area “Plaza Academy” and the “InsiderTreff”. As in past years, the booth perfectly matched the Corporate Design of the brand while also presenting the product highlight of 2015, the new ink roller series One. The series includes the One Business with Ultra-Smooth tip, the variants of the One Hybrid with needle tip or conical tip and the One Highlighter. Thanks to the high-quality business look of the One communication, the booth as well as the new product offering could be presented in an attractive way. The completely new writing sensation of the different models could be personally tested at a testing station at the booth.
Furthermore, Schneider presented two new ballpoint pens with touch function to operate on tablets and smartphones. They are complements to the well-known products Epsilon and Slider. The popular Slider series, highlight of the past fairs, was still an important topic in 2015. Since September 2014 the whole product series has been manufactured climate-neutrally without additional costs for trade or consumers. Martina Schneider explained how this certification was achieved and presented further campaigns by Schneider in the field of environmental protection on Tuesday at the “Green Office Day” in the Plaza Academy. The speech with the title “Climate-neutral pens: consequent environmental management along the entire value chain” outlined the effect of Schneider’s environmental management which have been implemented in all operating ranges and whose measures now extend beyond our own production facilities. Schneider demonstrated that they don’t just claim to be green but have been consistently and extensively concerned about the environment for a long time.