What can be expected when an innovative manufacturer for writing instruments cooperates with a dynamic company with its own urban brand? Quite a few!

The Schneider Schreibgeräte GmbH (EST 1938) and the Feuerstein GmbH (EST 1959) with its own brand MOLOTOW™ have signed contracts on the subject of a long-term cooperation on the 21st of April 2016. Common technology developments are sought, that benefit from the exchange of the respective special knowledge and that can be found in the product lines of Schneider and MOLOTOW™. In addition, Schneider will take over the international distribution of the fine art product range of the brand MOLOTOW™. The distribution is started in the 4th quarter of this year in 11 countries – including Germany.

Similarities in the attitudes of both brands

As family businesses from the Black Forest, they share more than just its residence – both companies represent high-quality application and writing tools Made in Germany. Hardly surprising that their corporate philosophies are similar, as they both have won fame for sustainability – independently of each other.

Apart from sustainable concepts, both enterprises stand for innovations and their high level of quality:

»Unsere Partnerschaft ist aus vielen Gründen vielversprechend. Zum einen, weil wir mit unseren Sortimenten so etwas wie natürliche Nachbarn sind – von der geographischen Nähe ganz zu schweigen. Durch unsere Kooperation rücken Stifte für den Alltags- und für den Künstlerbedarf näher. Das ist spannend und durchaus sinnvoll. Es gibt aber noch einen weiteren Aspekt, und der ist ganz entscheidend: dass wir in Sachen Nachhaltigkeit, Fairness, ›Made in Germany‹ und Produktqualität gleich denken.« (Jürgen Feuerstein, Geschäftsführer der Feuerstein GmbH und Christian Schneider, Geschäftsführer der Schneider Schreibgeräte GmbH).

So, what can be expected from this partnership? Everything!


Markers - built to be refilled

High-quality painting tools

Quality Made in Germany

Galerie K31

Showroom in Lahr

MOLOTOW™ Train