January 27, 2023

Schneider Schreibgeräte at the Creativeworld trade fair in Frankfurt from 04.02.-07.02.2023 in Hall 1.1, Stand B50.
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After a 2-year forced break due to pandemic, the industry can finally meet
again, different than in the past, but in "new" there is also great charm and
"new" potential. 

For the first time, three leading trade fairs for the consumer goods industry
will be held simultaneously in Frankfurt: Ambiente, Christmasworld and
Creativeworld under the new motto "Home of Consumer Goods".

Paperworld used to be the biggest international event for the writing pen
sector. Schneider was represented with a large stand at Paperworld for many
years. Paperworld no longer exists as such this year. It was integrated into the
existing Ambiente trade fair. The newly created area, which will accommodate all
former Paperworld exhibitors, is called Ambiente Working and will be located in
Hall 4.2 from 3 to 7 February 2023. 

However, Schneider will be present at Creativeworld for the first time with a
new stand and will not be using the special area at the Ambiente fair.
Creativeworld does not start until 04.02.2023 and brings together brand
manufacturers and newcomers. It specifically addresses the active and
international creative scene with suitable products: The focus is on "real"
analogue products and solutions as a counter-movement to the increasing
digitalisation of everyday life. 

Although Schneider is a newcomer at this trade fair, it has taken advantage of
the pandemic period together with its long-standing competence partner Molotow
and launched a broad product portfolio. It is therefore not surprising that
Molotow is a direct neighbour at the fair with a joint stand. For the first
time, the focus at Schneider will be on the new creative sub-brand "Makers Line"
for which Schneider has already received the German Brand Award 2022 for
outstanding brand work. “Winning is the beginning…“

With the new product series "Makers Line"
[https://schneiderpen.com/en_uk/makers-line/], Schneider addresses creative
talents and provides them with suitable products for individual
work...high-quality, with a good price-performance ratio, versatile. Anyone can
be or become a maker with the right products - whether hand lettering, painting
stones, lamps, flower pots, etc. Creativity knows no boundaries.

At the stand, real makers will be present and work on their own creations.
Schneider products (DIY spray cans, acrylic markers, metallic markers, -liners,
-rollers, twin-chrome markers, etc.) will be presented, demonstrated and
explained on request on-site action area. Self-made works are created under the
eyes of the visitors. 

In videos and on a touch screen you can learn more about their stories and their
creative works. The complete product range, including POS materials, is on
display at the stand and visitors can also try it out for themselves at a test
station.

Of course, Schneider is also continuing to develop its other two core business
areas, "Writing and Marking" and "Promotional Writing Instruments". Nothing has
changed in our philosophy “Every thought is worth writing down”. 

All of Schneider's traditional distribution partners will be invited to the new,
impressive Makers Line stand.


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    [475 words, 3085 characters (including blank spaces) by Anita Haas]

Schneider Schreibgeräte GmbH • 78144 Schramberg • Germany