December 15, 2021

Schneider's expectations for the 2022 business year?
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New year, new luck. “New" per se is already positive and exciting...starting
anew into a still undescribed year 2022 means filling it with new ideas, plans,
resolutions, hopes, goals, and doing so with energy and dynamism - these are
high expectations for 2022.

 Schneider is determined and full of energy to get things moving, confident that
the product development, the planned marketing campaigns and resources, and the
optimisation of the structure and organisation have set the right and major
course internally, which will benefit the customers in the short and medium
term. Schneider wants to grow in turnover over the next few years.

In 2022, Schneider launches its new brand catalogue
[https://schneiderpen.com/static/download/product-catalog-2022.6-en.pdf] in
seven languages The product group –Makers Line
[https://schneiderpen.com/en_us/makers-line/] –tools for the hobby/creative
sector, whose USP lies in product quality and positioning, is newly integrated.
In addition to the brand products, the users also play a central role in
communication, especially the stories behind the people and the creative process
with the Schneider products. At the heart of the Schneider Makers Line is the
successfully launched acrylic marker series, which is now being expanded with
new product ranges such as metallic markers, metallic liners and a matching
spray can series as well as other existing creative products to create a
convincing overall concept. The launch will be flanked by new, target
group-specific POS solutions as well as a variety of marketing measures.

In addition to the brand catalogue, there is also a new promotion catalogue in
four languages. Not only do new models appear in it, but Schneider can also
announce that all promotional products will be produced CO2 neutrally in future.
Becoming more sustainable and greener step by step is the goal that Schneider
has been steadily pursuing since 1998 with the first EMAS certification.

The planned growth and expansion of the product range are also accompanied by
optimisations in production. Schneider is building a new automated small parts
warehouse to improve internal processes.

So what will 2022 be like? It will definitely be an exciting year for Schneider
and the company is looking optimistically and full of anticipation to the
future.


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    [349 words, 2209 characters (including blank spaces) by Anita Haas]

Schneider Schreibgeräte GmbH • 78144 Schramberg • Germany