February 6, 2020

Two Schneider products have been awarded the renowned German Design Award
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In a saturated market with a multitude of products, outstanding design is a
decisive differentiating feature. It goes beyond the purely external shape and
colour of a product and also includes its function and the user's interaction
with the product. It focuses on people and their needs and creates added value,
which in turn leads to identification and fascinating brand experiences. At the
same time, design is a great medium for strengthening customer loyalty and
creating a pleasant shopping experience. 

Schneider is proud to have been able to impress the jury of the renowned German
Design Award twice with its outstanding product design. The Design Award, which
is known far beyond the borders of Germany, is awarded once a year by the German
Design Council. The jury is made up of design experts from business and science
as well as the design industry. All members of the jury are recognised
personalities in their fields.

Schneider's award-winning products are the Ceod Shiny fountain pen and the
"Link-It" product series with fineliner, fibre-tip pen, highlighter and
ballpoint pen. The fountain pen Ceod Shiny convinces with its noble design and
elegant appearance. It features simple elegance with minimalist but striking
curves. Its discreetly shiny matt surface gives the Ceod Shiny its noble look,
which makes it an eye-catcher in an understated way. The pearly, silky matt
surface rests easily in the hand and the ergonomic rubberised grip profile of
the fountain pen promotes a relaxed writing experience. With its deliberately
simple design, the Ceod Shiny has what it takes to become a timeless classic.
The shiny finish reflects the high quality of the writing instrument. The Ceod
Shiny fountain pen is available in five different colours: spider black, stone
grey and pearl white, powder pink and pacific blue. Here is the official jury
statement.
[https://www.german-design-award.com/en/the-winners/gallery/detail/27621-ceod-shiny.html]


The Link-It product series has already been awarded several prizes since its
launching. The innovation of combining two different pens is new in this way to
the market and has fascinated the users. Thanks to the clever, patented click
system in the end of the pen, you can combine not only two colours but also two
writing systems of your choice - and separate them again. Here is the official
jury statement
[https://www.german-design-award.com/en/the-winners/gallery/detail/30213-link-it.html].


The German Design Award sets the highest standards for choosing its
prizewinners: in a complex nomination procedure, expert committees of the German
Design Council invite only those products and communication design services to
take part in the competition that demonstrably stand out from the competition
through their design quality. All awards are assessed during a two-day jury
meeting. A total of 71 products/projects were awarded "Gold" in 3 competition
areas. Since its premiere in 2012, the German Design Award has grown
significantly. At that time, around 1,500 entries were presented to the jury.
This year it was more than 5,000.


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    [472 words, 2925 characters (including blank spaces) by Martina Schneider]

Schneider Schreibgeräte GmbH • 78144 Schramberg • Germany