Schneider Schreibgeräte gewinnt den German Design Award 2026 mit neuem Markenauftritt
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Schneider Schreibgeräte GmbH has been awarded the prestigious German Design Award 2026 in the category ‘Excellent Communications Design – Brand Identity’ for its new brand design. The international jury thus honours the successful redesign of a brand that has stood for quality and sustainability in the field of writing instruments for decades.
The reinterpretation of the brand is accompanied by a clear, modern design and represents an exciting further development of the traditional brand.
The brand relaunch marks an important milestone in the company's history. The aim was to make Schneider's visual identity contemporary and consistent across all communication channels. The new design includes a modernised logo, a clear colour scheme and striking typography that makes the brand unmistakable and strengthens its presence in digital and analogue media.
The brand relaunch marks an important milestone in the company's history. The aim was to make Schneider's visual identity contemporary and consistent across all communication channels. The new design includes a modernised logo, a clear colour scheme and striking typography that makes the brand unmistakable and strengthens its presence in digital and analogue media.
‘Our goal was to further develop the Schneider brand in such a way that it authentically conveys our core values while meeting the demands of a digital world,’ explains Christian Schneider, Managing Director of Schneider. The German Design Award confirms that Schneider has successfully embarked on this path.
Today, the focus is no longer solely on the function of the writing instrument, but on the emotional significance created by the written word. This idea of significance shapes the entire new brand identity and runs through all communication as the guiding principle ‘Make it matter’.
Today, the focus is no longer solely on the function of the writing instrument, but on the emotional significance created by the written word. This idea of significance shapes the entire new brand identity and runs through all communication as the guiding principle ‘Make it matter’.
The strategic and creative implementation was carried out in close cooperation with the Munich-based agency Schmelter Brand Design, which accompanied the relaunch from conception to final implementation. The result is a brand image that not only looks good, but also takes the company's communication to a new level and positions the Schneider brand strongly for the future.
The German Design Award is one of the most prestigious international design awards and honours pioneering projects that set standards through their design quality and innovative strength. For Schneider Schreibgeräte, the award is a strong signal to continue consistently on the path it has chosen.