Future-oriented cooperation between Schneider and Luxor from India

Schneider Schreibgeräte GmbH signs a cooperation agreement with Luxor Writing Instruments Pvt. Ltd. in New Delhi in March 2023. Luxor is an established manufacturer of writing instruments whose umbrella also includes the licensed production of products from renowned industry brands for the Indian market. Like Schneider, Luxor is a family business. The foundation stone for the Luxor Group was laid in 1963 by the late Shri D. K. Jain, and since then the company has grown rapidly to become the country's leading writing instruments brand. Today, the business and fortunes of the company are managed by his daughter Pooja Jain Gupta. As Managing Director, she carries on her father's love for brands, technology, innovation and global orientation and represents a modern, female young generation that is taking the lead and redefining the self-confident role of women in India.

The cooperation includes the distribution of the Schneider brand range Made in Germany as well as the licensed production of selected Schneider products for exclusive distribution in the Indian market, as well as in Sri Lanka and Nepal. In addition, Schneider supplies system components from its domestic production, which are installed in Luxor products. Indian consumers benefit from the quality and engineering "Made in Germany" as well as the sustainable production, which Schneider also promotes in India. Seconded specialist personnel ensure the usual high-quality standards for locally produced Schneider products.

The strategic partnership combines Luxor's brand equity, manufacturing expertise, distribution strength and deep understanding of the Indian market with Schneider's technological know-how and world-class product range. The cooperation gives Schneider expanded access to one of the largest and most attractive consumer markets in the world. Brand awareness will be significantly enhanced through Luxor's co-branded popularity. The partnership thus goes far beyond the provision of technology. It is geared towards a strong future-proof market position for both brands and has a significant added value for both partners.

Both companies are willing to invest in the market for the cooperation. This is reflected, among other things, in a wide-reaching launch campaign in the Indian market, which includes a collaboration with national youth icon and cricket legend Virat Kohli as the new face of Luxor, representing the highest standards of performance and excellence.