Claim
Significance is the overriding guiding principle of Schneider’s entire brand communication. The claim ‘Make it matter’ succinctly sums up this mission.
Positioning
Major player or subtle tagline: Depending on the role the claim plays in brand communication, it may be used more or less prominently. In principle, the claim can be placed anywhere in the format. If it is used solely as a tagline, it is positioned discreetly at the bottom. The claim size is adapted to the width of the Signature and symbol.
Use of colour
The claim is available in Heritage Blue and White. The preferred version is determined by the colour of the background: the contrast ratio should be as high as possible.
The claim as a focal element
Typically, the claim is set in a single colour. However, if it is the only design element on a format alongside the logo badge, i.e. there are no other text or image elements, the claim may be presented in two colours. The colour highlighting the word ‘matter’ in Heritage Blue or Matter Blue allows for greater visual impact in this focused design.
Don’ts
Matter Lines in claim
Other colour versions
Incorrect font styles
