The Schneider brand

It all started with “the excellent Schneider refill”. For over 80 years, people have trusted Schneider writing instruments—designed and manufactured in Germany. While our product range has expanded over the decades, we have continuously evolved as a brand.

The value-refill from Schneider

Significance:

From Functionality to Significance

We don’t just produce reliable writing instruments. We give people the opportunity to create something meaningful: passionately, responsibly, and with focus. Our new claim, “Make it matter,” embodies both our ambition and our mission.

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More Information

Product Segments

Why are we writing? To capture thoughts, show appreciation, or express ourselves. Creativity allows us to bring about change, and this diversity is reflected in our product range. 

Write

Whether it’s fountain pens for school, highlighters for the office, or ballpoint pens for everyday use — our brand has long been synonymous with high-quality writing instruments that can be relied upon. The Write category includes all products for daily writing and marking.

Create

Breaking the rules, daring to try something new, living out your own creativity: In the DIY sector, we support courageous makers with the durable and high-quality products. Various markers, sprays, pens, and sets invite limitless creativity.

Promote

Valuing and supporting one another is at the heart of every strong relationship. Customised promotional writing instruments allow businesses to share the values they stand for. We offer brands a diverse selection of products to create a premium symbol of appreciation.