Schneider Write
With every highlight, every sketch, and every personally written line, we give our thoughts meaning. “This matters to me”— this sentiment is expressed by people through our writing and marking products.
Assortment at a glance
From fountain pens for early writing experiences to highlighters for the office and ballpoint pens for the next shopping list— wherever writing or marking is needed, our writing instruments are there.
Ballpoint pens
Fountain Pens
Rollerballs
Fineliners and fibrepens
Highlighters
Markers
The human element in focus
We manufacture writing instruments – made by people for people. They and their personal stories are our focus. So every single product tells its very own story about why every thought is worth writing down.
Quick Guide Brand Message
Why do we write things down? Because they matter. Significance is the overarching theme of our brand communication. Instead of focusing solely on product functionality or quality, we highlight what can be inspired and expressed with our writing instruments. Genuine emotions make our brand communication authentic. This shift in perspective is captured in our claim: “Make it matter”.
Quick Guide Visual World
Whether joy, reflection, affection, or liberation — we showcase the emotional impact our writing instruments can create on people. We rely on reportage-style images: authentic, emotional and spontaneous. The bright and friendly aesthetic fosters a welcoming atmosphere. This perspective allows our audience to be part of the experience.
Quick Guide Graphic Elements
The Write product area embraces the full spectrum of corporate colours. Rounded corners on vibrant colour fields and large-format images, along with Matter Lines, give a distinctive look.
