Basics

Colours

Colours
Overview
Downloads

Overview

For generations, Blue has been the No. 1 writing colour. This also reflects the colour world of Schneider: with an intense deep blue, broken up by bright accent colours.

Download colour range

Primary Colour-Module

Schneider dark blue and Schneider cyan are the brand’s house colours. These two colours are mainly used and usually complemented with white. This interplay creates a striking colour world that leaves a unique impression at every touchpoint with the brand.

The correct colour values for the different output media can be found in the following colour value table:

Schneider – Deepblue
CMYK: 100 | 20 | 0 | 83
RGB: 0 | 39 | 65
HEX: #002741
Pantone: 303C
Paint colour: RAL 5011 steel blue
Plotter foil: D-CUM 074 (matt)

Schneider – Cyan
CMYK: 79 | 0 | 0 | 0
RGB: 0 | 169 | 226
HEX: #00a9e2
Pantone: 299C
Paint colour: RAL 5012 light blue
Plotter foil: D-CUM 050 (matt)

Secondary colours

Whether for special promotions, on the cover of a flyer or as a reference to special product features in the catalogue: Sometimes it takes a strong accent to draw attention to a detail. A bright yellow is available as a secondary colour, which you can use as an eye-catcher. The font on yellow disruptors is set in our house colour Schneider-Cyan.

In addition, there is a second secondary colour. However, our bright green is reserved exclusively for the environmental logos and must not serve as a disruptor.

Yellow

CMYK: 0 | 0 | 100 | 0
RGB: 235 | 237 | 0
HEX: #ffed00

Green

CMYK: 50 | 0 | 100 | 0
RGB: 145 | 206 | 60
HEX: #91cd3c

Disruptor element: Use a bright, yellow disruptor to draw attention to time-limited discounts or offers, for example.

Product icons: The sustainable aspects of our products are marked with corresponding icons (see also chapter Icons).

Blue tones

When designing digital interfaces (e. g. a website navigation), the extended colour canon can be accessed. The basis is Schneider dark blue, which can be used in graduated shades. This offers you more variance in the design.