Basics
Icons
Icon Set Features
Small signs with big meaning: Icons make it possible to convey a lot of information about individual product features in a minimum of space.
Special focus: Sustainability
Sustainability is important to us. We are constantly working on becoming even more environmentally friendly and resource-friendly. We would therefore also like to show our commitment. That is why there are icons specifically for the area of sustainability: These include, for example, a symbol for bio-based plastic, for plastic made from recycled material and for our domestic production “Made in Germany”. Because these icons are so relevant, they also come in different languages and versions.
Do you need certain certificates, e. g. from the Blue Angel or the ClimatePartner logo to label a climate-neutral product? Then please contact the specialist from the Marketing and Communication Department.
Application examples
Our icons can be used in a wide variety of places to draw attention to the features of our writing instruments: from packaging and advertisements to our product catalogue. How this can look in detail, you can see in the picture gallery.
Don’ts
Our icons are an important part of our communication. Therefore, variations such as other colours or distortions are prohibited. Please always make sure to use the icons as intended and unchanged.
Icon set pen tips
The type and strength of the pen tips of our writing instruments is an important decision criterion for our customers. That is why there is a separate icon set for it.
Application examples
Our Icon Set pen tips are widely used for quick communication and orientation. They play a particularly important role on packaging, in our brochures, at the PoS and in catalogues, for example.
Don’ts
Our icons are an important part of our communication. Therefore, variations such as other colours or distortions are prohibited. Please always make sure to use the icons as intended and unchanged.
Downloads
All icon sets for download