Basics
Logo
Write & Mark / Highlight
Our logo is derived from the line widths of our pens. As a distinctive point of identification, careful handling is essential. You can see how to use it correctly here.
Set-up:
Our logo is symbolic of our beginnings: Our name begins with the letter S, which is represented in the different line widths of our writing instruments. The ball is reminiscent of our first product, the good Schneider refill for ballpoint pens.
The logo consists of the three components, signature mark, symbol and claim. Schneider cyan (light blue) stands against Schneider dark blue. Without a claim, the logo can only be used in exceptional cases (image 2). This can be technically justified (e. g. in the case of a stamp) or due to a desired language neutrality. If it achieves a more concise effect due to the purpose of use (e. g. as a social media profile image), the symbol can be used on its own, i.e. without the signature mark and claim (image 3)
Horizontal execution (Main version)
The logo is primarily used horizontally and always placed in the centre of the format. The centre refers to the symbol, not the overall width of the logo. Usually the logo is positioned in the dark blue brand banderole. The protective space in all directions is half the diameter of the symbol (see image 2)
The signature mark and claim are not set from the corporate typeface, but are available as logo files intended for this purpose – only these are to be used.
Vertical execution
If the format does not permit the placement of the classic Schneider logo (main version), the vertical version can be used. It is also placed horizontally in the centre of the format. Attention: It should always be noted that the symbol forms the centre, not the overall logo
The protection zone is half the diameter of the symbol to the left and right, and the common height n (= 1/3 of the diameter) to the top and bottom. The “n” is the “n” in Schneider, which serves as a reference value.
Compact version
If the diameter of the symbol is less than 9 mm or less than 35 px, the compact logo is used. The difference to the main version of the Schneider logo: In the compact version, the size ratio of the symbol and the font is changed compared to the main version, and the representation of the symbol itself is simplified.
As a minimal brand mark in logo bars and other third-party media with little available space, the compact version always appears on a dark blue rectangle that is part of the digital template. Scaling is always done on the complete object including the dark blue area. The size of the area corresponds to the protection zone.
Colour variants
There is only one positive variant of the logo. The colour version consists of the logo in Schneider cyan on a background base in Schneider dark blue. The black and white version is limited to applications in which a colour realisation is technically not possible (e. g. a stamp).
Languages & Claim
The claim “Write it” is never used as a separate graphic element, but always appears only as a component of the trademark. A version of the claim in the respective national language is defined for a number of countries; digital templates are available accordingly.
Vertical version
Here, too, the claim may not be used as a separate element. The language versions also exist as vertical versions; accordingly, digital templates are available.
Don’ts
The logo is one of our most important distinguishing marks. Therefore, variations such as other colours or distortions are prohibited. Please follow the rules above and use the logo correctly.
Makers Line
Close together and yet not the same: The Makers Line has its own logo – but it is based on the Schneider logo (see above).
Horizontal execution
This is the primary version of the Makers Line logo, which is subject to the same design guidelines as the Write & Mark/Highlight logo. The difference: Instead of the claim, the product line name “Makers Line” is placed.
All permitted logo variants can be downloaded from this page in the download area.
Vertical execution
This design is primarily used for packaging or narrow documents. Click on the image gallery to find out more about the dimensions of the protective space.
Compact version
If the diameter of the symbol is less than 9 mm or less than 35 px, the compact logo is used. The difference to the main version of the Schneider logo: In the compact version, the size ratio of the symbol and the font is changed compared to the main version, and the representation of the symbol itself is simplified.
In addition, the same guidelines apply across the board as for the compact version of Write & Mark/Highlight (see above).
Colour variants
There is only one positive variant of the logo. The colour version consists of the logo in Schneider deep blue on a white background. The black and white version is limited to applications in which a colour realisation is technically not possible (e. g. a stamp).
Don’ts
The logo is one of our most important distinguishing marks. Therefore, variations such as other colours or distortions are prohibited. Please follow the rules above and use the logo correctly.
Promotional pens
The logo of “Write & Mark/Highlight” is used for the promotional writing instruments. How to use the logo correctly is described in detail above.
Downloads
All logo variants for download
