Made in Germany
We develop and produce our writing instruments exclusively in Germany. We are very proud of this and make it clearly visible through our strong positioning on “Made in Germany”.
Made in Germany Signet – Classic
Manufactured in the Black Forest and the Harz Mountains. These roots are an integral part of our corporate philosophy, which we reference throughout our brand communication with our Classic Signet.
Made in Germany Signet – Sales
When we want to highlight our German production as a strong selling point at trade fairs or points of sale, we use the eye-catching Sales Signet featuring the German flag.
Size and position
The height of the signet corresponds to half the height of the logo badge. The signet is vertically centred within the logo badge and is always positioned at the opposite side edge.
Special case: limited space
If the available space is very small (e.g., on packaging), the signet can be placed below the logo badge. It is aligned to the right of the symbol.
Special case: extreme portrait format
If the signet cannot be positioned next to the logo badge due to a very narrow portrait format (e.g., a roll-up banner), it detaches from the badge and shifts downward within the layout.
Column special case: extreme landscape format
If an extreme landscape format (e.g., an online banner) has already important communication elements occupying the left edge, the signet may be moved horizontally.
Two signets – Maximum flexibility
There are two main versions of the signet: the Classic version and the Sales version with the German flag. Depending on the visual characteristics of the surface, the Classic version can be chosen black or white for optimum contrast. The Sales version always appears in white when a coloured surface is selected, without contours. If the Sales version is placed on a white background, the shape of the signet is defined by a black contour.
