Typeface
A uniform typeface conveys a cohesive brand presence across all media channels. That’s why we use only TT Norms Pro Compact for our brand communication.
House font
That’s why we use only TT Norms Pro Compact for our brand communication. This technical character is softened by gentle curves and flourishes, creating a unique typographic identity that properly represents the brand and our products.
Headlines
It’s the star of the layout, the first thing to grab attention: the headline. Combine individually different type styles and colours to create tailored looks – sometimes subtle, sometimes striking. Additionally, you can use Matter Lines to add strong accents – but only when the headline is not set in colour.
Very large font sizes
Want the headline to be an absolute eye-catcher on a poster or in a header section? Then pay attention: If the font size exceeds 60 px (or 45 pt), the Bold style should be replaced with the Extrabold one.
Colour combinations
Our brand colours offer a wide range of combination possibilities when setting type against a coloured background. The overview shows the options available to you. Our primary colours allow for maximum flexibility. However, for readability reasons, each of our secondary colours has only one permitted colour combination.
Hierarchical order
Various font styles of TT Norms Pro Compact are available for design. Use the different styles to create lively and aesthetic layouts! However, less is more here: In general, care should be taken to create a balanced typeface without too much variance in font sizes and types.
Schneider Create font
Schneider Create is a home for creative minds. We express this unconventional approach, among other things, through our own specially designed typeface for this product category. The Schneider Create font is used exclusively for headlines, awards, or quotes – always in uppercase. You can emphasise selected words visually using Matter Lines.
Correspondence font
Arial (a so-called system font), which is available on all computers, is used for correspondence and for user-generated components of the office equipment (e. g. individually printable address blocks, etc.), as well as for PowerPoint presentations, e-mails including e-mail signatures, internet and intranet.
Don’ts
No capitalisation of the TT Norms
No mixed case of the Schneider Create font
No typo mixes with too little contrast
No distortion or compression
No illegible colour combinations
No Matter Blue font on grey areas
No unacceptable colour combinations
No coloured use of the Schneider Create font