Basics
Typeface
Write & Mark / Highlight
The uniform typeface conveys a cohesive brand presence across all media channels. That is why Frutiger Next LT is used as the only house font.
House font
Timeless and yet always fresh and unused: Frutiger Next LT – originally developed as a typeface for signposts – is Schneider’s house typeface.
Tip for purchase: Please make sure to purchase the OpenType format of the font, which also contains the respective Cyrillic and Greek character sets. The font licence can be purchased from Linotype (www.linotype.de).
Font Cuts
There are basically three font styles available for the design: Bold, regular and light. Use the different cuts to create lively and aesthetic layouts! In the hierarchical order, you will find out which typeface takes on which function and how you proceed exactly with the typographic design.
Hierarchical order
The bold cut is the absolute star in the layout, which needs its space: Therefore, bold type is only used to emphasise headlines or for awards. For leader, copy or body text, on the other hand, the discreet regular style is used.
However, less is more here: In general, care should be taken to create a balanced typeface without too much variance in font sizes and types.
Ornament font
For special awards, e. g. for advertisements or within the catalogue, you also have the option of using the Felt Tip Roman ornament font. This is an Adobe font that can be used free of charge for Adobe Cloud users. Otherwise, this font licence is available from various providers such as myfonts.com. But attention, please: It may only be used in the bold font style!
Colour insert
The primary typeface Frutiger Next LT is only used in Schneider dark blue, black and white. The ornament font, on the other hand, is used exclusively in the secondary colour Schneider-cyan. Depending on the background, sufficient contrast must be ensured here to guarantee pleasant legibility on any medium.
Application examples
Correspondence font
Arial (a so-called system font), which is available on all computers, is used for correspondence and for user-generated components of the office equipment (e. g. individually printable address blocks, etc.), as well as for PowerPoint presentations, e-mails including e-mail signatures, internet and intranet.
As a rule, the “Regular” font style should be used, and the “Bold” font style for awards.
Don’ts
Each font has a function. The following examples show how it should not look. Therefore, please make sure that you only use the applications described and shown above.
Makers Line
The Makers Line appeals to creative minds – among other things with its own font, which was developed especially for this product line.
Makers Line font
Rebellious, unconventional and with a signature all of its own: The font of the Makers Line reflects the individual, the self-made. The typeface was specially designed by our brand agency and conveys the DIY spirit of the product line. It is used exclusively for awards or citations. Otherwise, Frutiger Next LT is used, the house font of the Schneider brand. Please refer to the section on “Write & Mark/Highlight” for information on how to use them correctly.
Promotional pens
In the section of promotional writing instruments, the same font is used as for “Write & Mark/Highlight”. Please comply with the applicable guidelines.
Downloads
Professional service providers such as printers or agencies that design or produce communication materials for Schneider must purchase the licence to use the Frutiger Next LT directly from Linotype.
The ornament font Felt Tip Roman is also available from Linotype. As an Adobe font, however, it is included in various subscription options. Therefore, check whether you can already access it.
