Visual world
Our visual world captures everything that matters: authentic moments, the power of creativity and outstanding product quality.
Schneider Write
Whether at work, at school, in everyday life or during leisure time, we portray all facets of people’s lives with our writing instruments – bright, warm, friendly and accessible.
Schneider Create
It’s getting colourful, wild and unconventional here! In a creative atmosphere, we show DIY enthusiasts how they can use our products to bring their original ideas to life.
Schneider Promote
High quality, focused and fully customisable: we take a close look at our products and highlight the qualities of our promotional writing instruments.
Visual language
Our images show real situations of people working, living and creating with our writing instruments – unposed and spontaneous, in the style of a journalistic report. Interesting image details, exciting compositions and the interplay of sharpness and blur ensure a high level of visual aesthetics.
Faces of creativity
We stand for high-quality writing instruments, but it is the people who make our products special. In powerful images, we show their world, their creativity and their inner drive: emotional, touching and always at eye level.
Products and applications
We are proud of our writing instruments. That is why we enjoy demonstrating what they can do! To do this, we showcase our products in natural everyday situations and real-life applications: realistic, lively and authentic.
Standardised application pictures
Whether in folding boxes, blister packs or counter displays, we showcase our products perfectly on packaging at the point of sale. To do this, we use standardised application pictures that are optimised for packaging and PoS advertising materials.
Premium Visuals
When we want to emphasise the high quality of our writing instruments, we use Premium Visuals. Against the background of our corporate colours, we draw attention to selected products or product details in a highly aesthetic and stylish way. Due to their exclusive character, Premium Visuals are mainly used for new products or very prominent areas such as section separators. This also means that Premium Visuals are not available for every product.
Schneider Write
In the Schneider Write product range, all of the brand’s primary colours can be used as backgrounds: Heritage Blue, Make it Blue and Matter Blue.
Schneider Create
The visual world of Schneider Create is strongly influenced by the use of DIY tools. That’s why it’s also at the forefront of Premium Visuals. The presentation of this range of products takes place exclusively on a Heritage Blue background.
Schneider Promote
Specific gradients have been defined for presenting the Schneider Promote product range. The Product Gradient is optimised for displaying a single promotional writing instrument, while the Ambient Gradient has been specially developed as a stage for multiple products.
The Schneider Create look
When you enter the world of Schneider Create, you are welcomed by a special atmosphere: a non-conformist, unconventional and extraordinary feeling. On display are DIY tools and their applications, as well as the creative minds behind them.
Authentic content
Makers and their individual ideas play a major role at Schneider Create. We use real creative projects to show what can be achieved with Schneider Create DIY tools.
Standardised application pictures
We use carefully staged and standardised application pictures to highlight individual DIY tools. In keeping with the overall visual language of Schneider Create, the setting here is also rather dark.
Product presentations
Factual, functional and standardised: whether for a web shop, order form or product overview in a catalogue, classic product presentations are required for a wide variety of marketing measures. Numerous image motifs are available for download in our Customer Portal.
Don’ts
Strongly posed situations
Awkward image composition
Too many props