Guides
Sustainability
Design concept
Sustainable practice is the sum of many small decisions. That is why we opt for transparent, fact-based communication.
Thinking sustainably. Acting responsibly. Step by step.
#theschneiderway
Sustainability is not a goal we have to achieve, but a path we are committed to take. We bundle all our activities and measures in the area of sustainability communication in the hashtag #theschneiderway. This hashtag is never used on its own. Either it supports a concrete statement with reference to the topic of sustainability or it refers to our website section “Sustainability” together with the slogan.
Fact-based communication
We make decisions around our production responsibly and consciously. We communicate our sustainability activities transparently and honestly with facts: with concrete figures and statements that prove what we are doing to become more environmentally friendly. We do not resort to green clichés, but communicate in white – bold and present.
Bold presentation
We are proud of our commitment to more sustainability and therefore communicate it boldly: We clearly point out environmental certificates such as the Blue Angel or materials that are environmentally friendly and resource-saving such as bio-based plastic. This is also a way to emphasise the sustainable properties of entire product series.
Product properties
You have several icons at your disposal with which you can visually emphasise the sustainable properties of individual products. The corresponding guide for icons tells you everything you need to know about their use.
Application examples
Fact-based, bold and without clichés: Our sustainability communication has a look that is as authentic as it is unique. It applies across all communication channels – from the brochure to the website to the product packaging.
Downloads
We have prepared a sample file as InDesign documents for you. It already contains central design elements and paragraph formats that you need for sustainability communication.
