In addition to radio and television, private advertisements were for a long time important media when it came to raising public awareness of the Schneider company’s innovations and products. As a result, a considerable collection of old advertisements has accumulated over time.
“The good Schneider refill ensuring clean hands” was the guarantee of maximum quality. The additional three dots gave the refills their uniqueness.
The Schneider Man
For a long time, Schneider refills and writing instruments had a faithful companion in the form of the ‘Schneider Man’.
Not just refills but also writing instruments made by Schneider conquered the writing implement market and were for a long time a characteristic feature of the advertising landscape