January 1, 2013

Haptify. A touch of happiness

Ballpoint pen Haptify
Ballpoint pen Haptify
Hapity: Available in 3 different colours
Hapity: Available in 3 different colours
Haptify display
Haptify display

Many poets and philosophers in history have observed that true happiness is found in the little things in life. Schneider presents a new ballpoint pen that is a perfect example of one of these little things. “Haptify” is an ergonomic ballpoint pen for especially smooth and easy writing.

The feeling of happiness comes from the collective response of several senses: It is obvious at first sight that this pen is different from others. The modern design and attractive colours put people in a good mood and boost their motivation. “A touch of happiness” instead of boredom, optimism instead of negativity!

Besides the attractive looks, the very name “Hapti” (from the technical term “haptic” meaning tactile feedback) reveals something about its pleasing ergonomic shape and the rubberized three-sided grip profile that make it fit comfortably in the hand. A metal pushbutton and clip convey the high quality of the pen and the Viscoglide®-technology ensures an easy flowing line.

Typical of Schneider quality is the refill with its durable stainless steel tip, which is interchangeable and can be replaced with any of the other refills from the “Plug+Play” series. The goal of durable and sustainable development is thus achieved.

In short, Haptify is a pen that will pamper and please and easily become a favorite with its modern design, ergonomic shape, satisfying feel and fantastic writing performance thanks to Viscoglide®-technology.

[227 words, 1467 characters (including blank spaces) by Martina Schneider]