Impressive product launch with delighted customers
On the first day of the Paperworld fair, 31 January 2015, Schneider had invited the international representatives to a special product introduction. What exactly they were going to present was kept a secret until that day and was not published either in catalogues or on the internet. The excitement brought approximately 180 potential distributors from Germany and other countries to the event room in the Portalhaus of the Frankfurt fair.
CEO Frank Groß welcomed the guests and started his presentation with the most recent business data mentioning the exceedingly positive developments of the company since the new brand relaunch in 2010. After that, product manager Nico Schwarzwälder revealed the secret and described the development of the “new generation Rollerball” – the One series. The One Business with its distinctive Ultra-Smooth tip offers a completely new writing sensation. The state-of-the-art technology of the One Hybrid combines the positive aspects of stainless steel and elastic plastic. The ink regulator is the heart of each rollerball. The clever system ensures pressure equalisation and thus prevents leaking and controls the ink flow consistently until the last drop.
The design of the new series was given a good reception
The classical and plain silhouette of the writing instrument with a high-quality metal clip is reminiscent of the original form of the fountain pen. The guests were delighted and rewarded the revealing of the new shop-in-shop module and the new sales displays with applause. The room completely reflected the product world which increased the positive effect – even the cocktails in the evening were the same colours as the pens. Another highlight was the performance of the caricaturist David Müller. He drew funny portraits of the guests with the One pens with lightning speed and showed how creativity can be achieved with the different ink rollers. You can find a link to the video here. It was a successful evening and an unforgettable event for Schneider and their partners.