Sustainable Innovations and Creativity in Focus: Successful Appearance by Schneider at Creativeworld 2024 in Frankfurt.
Under the umbrella of the creative line "Makers Line," Schneider presented an outstanding range of novelties and sustainable solutions at Creativeworld 2024. The diversity of the fair provided the ideal setting for showcasing the products at the specially built booth.
Schneider, awarded the German Sustainability Award in the office supplies/promotional items category, consistently takes green steps towards the future. A highlight of the fair was the introduction of the new "Tomo" fountain pen with its minimalist design, which is not only cool but also sustainable. The cap and barrel are made from recycled plastic, and starting from October, the pen friend (Tomo is Japanese and means "friend") will be available in four appealing pen body colours for young people.
Another impressive creative product, the "Paint-It Brush Pen 070" in ten colours, is already available in the market. This expands the "Makers Line" family and is ideal for hand lettering, greeting cards, calligraphy, sketchnotes, bullet journals, colouring, and much more. Made from biobased plastic and awarded the "Blue Angel”, the brushpen inspires creative experiments and enables beginners as well as advanced users to implement their own ideas and projects.
Visitors were also enthusiastic about three new DIY gift sets for creatively designing postcards, gift bags, or gift tags. The sets simplify the design process step by step through the selection of pre-selected tools and papers. Beginners also find support through the included booklets, lettering templates, and a video tutorial on the respective topic.
In addition to these attractive novelties, Schneider presented a large number of product updates. The transition to more ecological processes goes hand in hand with more attractive designs, improved features for longer life, expanded color palettes, and the gradual use of environmentally friendly and resource-saving biobased or recycled plastics.
Creativeworld remains an ideal platform for Schneider to meet international partners, maintain relationships, establish new contacts, and initiate new sustainable business ventures. The successful appearance at the fair underscores Schneider's position as one of the leading companies in the industry.