Press releases

Fineliner Line-Up
July 6, 2016

Line-up: The first green fineliner made of bio-based plastic

Always coming up with new ideas: This time Schneider changes the fineliner market by launching the first fineliner made of bio-plastic. The grass green highlight is called the “Line Up and comes in 30 exciting colours. Line-Up comes right on time ...

Place the two arrows facing towards each other and “click“ you can create your own individual favorite pen with your favorite colors!
June 25, 2016

Love at the first “Click“ : Link-it, the Teamplayer

Just in time for the new school season, Schneider is launching something completely new. Link-It is colourful and fun; and as the name suggests, it “links“: 1 pen, 2 different tips and 16 extraordinary colours The innovation? A genius click-...

The new Schneider-Visual “School&Youth” connects creativity and nonchalance with style and character.
April 28, 2016

New concept for the target group, students and young people

The school market has various age groups and is very contrasted. Therefore, the key to success is the appropriate approach to the target group, especially when talking about shape and color of the products at the POS presence. In spring 2015 ...

Schneider One receives the "Product of the Year"- Award
April 28, 2016

Rollerball One was elected as "product of the year"

It has been just over a year since the product launch of the rollerball One and the enthusiasm for this product has not decreased. Quite the opposite: After a successful product launch event and sales which exceeded the expectations in any respect, ...

"brand of the century" - logo
April 8, 2016

Schneider – elected as “brand of the century”

This year, Schneider was elected as “brand of the century” in the category “ballpoint pens” by the renowned publishing house “Deutsche Standards”. Various brand experts and publisher Dr. Florian Langenscheidt (“Deutsche Standards”-...